Moving the Needle: Transforming Gun Safety Through Unified Action

We are in the midst of a devastating gun violence crisis in America – firearm injuries have been the leading cause of death for children and teens for three consecutive years. To confront this issue, the Ad Council is working with partners across sectors to make a remarkable impact, shifting attitudes and behaviors and reframing gun violence as the urgent public health crisis that it is. Together with creative agencies, brands, foundations and a cross-section of industry leaders, the Ad Council is breaking down what was previously seen as an issue too divisive and political to address through communications into multiple distinct efforts. Join this panel to discover how deep strategy, data, unique audiences, compassionate storytelling, breakthrough creative and broad collaboration have enabled these partners to move the needle on the most urgent public health crisis facing our country.