Unlocking the Power of PayPal Ads: A Smarter Way to Connect with Consumers
Commerce has always been at the core of PayPal’s mission, connecting brands and consumers for over 25 years. Now, with the launch of PayPal Ads, PayPal is pioneering a smarter way for brands to reach and engage consumers. This session will explore how PayPal Ads harnesses its unique cross-merchant data, offering hyper-precise, AI-powered targeting across its platforms, including PayPal, Venmo, and Honey. Attendees will get an exclusive first look at innovative ad products and learn how to join the PayPal Ads movement.
In this session, Dr. Mark Grether, SVP and GM of PayPal Ads, will dive into this exciting new frontier in media. Afterward, Mark will be joined by Jordan Berke, CEO of TOMORROW, for a dynamic discussion on the future of Commerce Media and a glimpse into PayPal’s vision for 2025 and beyond.
You May Also Like
Gen Z Doesn’t Need to Hear from You
Reach is the wrong metric for a generation that does not respond to volume. The question worth asking after any campaign is whether the right people trusted those who said it.
3 Key Ways GLP-1 Medications are Accelerating Retail E-Commerce Change
With as many as one in eight American adults now taking the drugs, peak drug adoption may still be ahead.
The New Health Stack Featuring Kamal Bhandal, SVP of Global Invisalign Brand, Consumer & Americas Marketing
We are joined by Kamal Bhandal, SVP of Global Invisalign Brand, Consumer & Americas Marketing, to explore how the modern “Chief Household Officer” is reshaping healthcare marketing. We talk about earning trust instead of demanding attention, why education is becoming the foundation of great healthcare brands, and how the shift toward proactive wellness is changing the way people think about their own health. It’s a conversation about where healthcare, marketing, and wellbeing are headed next.
