Unlocking the Power of PayPal Ads: A Smarter Way to Connect with Consumers

Commerce has always been at the core of PayPal’s mission, connecting brands and consumers for over 25 years. Now, with the launch of PayPal Ads, PayPal is pioneering a smarter way for brands to reach and engage consumers. This session will explore how PayPal Ads harnesses its unique cross-merchant data, offering hyper-precise, AI-powered targeting across its platforms, including PayPal, Venmo, and Honey. Attendees will get an exclusive first look at innovative ad products and learn how to join the PayPal Ads movement.

In this session, Dr. Mark Grether, SVP and GM of PayPal Ads, will dive into this exciting new frontier in media. Afterward, Mark will be joined by Jordan Berke, CEO of TOMORROW, for a dynamic discussion on the future of Commerce Media and a glimpse into PayPal’s vision for 2025 and beyond.

Tags: AWNewYork 2024 Sessions, Brands + Marketers

The Human Side of Experience Design | Angie Ahrens, Intuit

Angie Ahrens, Head of Growth Experiences at Intuit, to explore what it really takes to build trust through experiences. With more than 20 years in the events industry, Angie shares how Intuit designs events that go beyond engagement to create genuine customer relationships and lasting brand confidence.

Audiences Are Rewriting the Rules of ‘Real’

For years, digital culture rewarded optimization. Now, young adult audiences are turning away from overly curated “authentic” content and moving towards community-created content that feels “alive.” Twitch Ads set out to map that change, and what it means for brands that still think “relatable” is the finish line.