Top AWNewYork Picks to Stream Today, Powered by Tubi

• How the current environment is creating new challenges for brands

• How to use 1P data and creative insight to adjust on the fly

• How to marry offline and online to deliver impact

The Keys to Creating Streaming-First Experiences, Presented by Roku

Key Theme: Utilizing branded content to reach streaming audiences at scale

What You’ll Learn:

• TV streaming is now mainstream with 86% of US households now streaming
• Marketers are beginning to shift beyond the 30-second ad
• Creative branded content developed with the help of in-house teams reaches consumers in ways that traditional TV cannot

Building Brand and Business Value Through Multicultural Community Engagement, Presented by Illumin

Key Theme: Convergence of linear and digital TV

What You’ll Learn:

• Opportunities for regional retail brands to leverage first-party data.

• Strategic approaches to convert brand trust into business value

• Examples of how to build a brand that resonates with a diverse, multicultural community

#MustTweetTV: Conversation on Twitter Drives Tune-In, Presented by Twitter

Key Theme: Cultivating connections drives TV tune in

What You’ll Learn:

• The value of fandoms and the conversation they drive
• What audience behavior can tell us about the focus on connection over passive content consumption
• How to cultivate connection through conversation on Twitter and drive tune in

The Creator Renaissance, Presented by Facebook

Key Theme: Creators on social media have swept up both pop-culture and creativity industries

What You’ll Learn:

• Creators are influencing culture and business

• Creators are evolving & expanding

• Brands can play a role in the creators’ renaissance

AMC Networks & The Trade Desk: Addressable Frontier Fireside Chat, Presented by AMC Networks

Key Theme: Convergence of linear and digital TV

What You’ll Learn:

• Expanding linear addressable capabilities to include programmatic buyers.