In this episode, Matt breaks down how he thinks about the full events spectrum, strategic sponsorships to Edge, Lightspeed’s owned flagship experience how to decide when to build your own stage versus showing up on someone else’s,and what separates events that generate attention from those that generate trust.
SIGHTLINE LIVE
SIGHTLINE LIVE takes you inside today’s most impactful brand experiences. Hear the most honest conversations with top global leaders from brands like Canva, Amazon, MetLife, Hartbeat, and more, as they reveal what it really takes to master marketing strategy, events, and live experiences.
From creativity and execution to measurement, gain insights that help you exceed industry expectations. This is your front-row seat to the world of live brand marketing.
Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.
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