Representation Matters: The Power of Inclusion in Advertising
We live in a visual world where images and videos have the power to shape ideas and alter perceptions. When consumers, especially those underrepresented, feel seen in media and advertising, it matters. Why? Because authentic representation not only generates feelings but drives action. In this workshop, you will learn how to prevent tokenism and get representation right.
Getty Images collaborated with Citi to develop global Diversity, Equity & Inclusion Imagery Toolkits, setting a standard for authentic representation, celebrating identity, and improving our understanding of different cultures, including cultural nuances in Mexico.
Join execs and experts from Getty Images, Citi and RacismoMX. You will come away with key takeaways to dismantle stereotypes and increase visibility for people across misrepresented and underrepresented groups shown in media and advertising, with an emphasis on discrimination in Mexico.
You May Also Like
Agentic Commerce Is Getting Real. The Smart Money Is on the Boring Stuff
Agentic commerce has reached the inevitable stage where almost everything involving artificial intelligence risks being described as agentic. Beneath the hype, however, sits a genuine shift in how brands can manage the growing complexity of commerce, media and customer data.
Is Brand Storytelling Dead?
The death knoll for brand storytelling hasn’t yet tolled in 2026, but marketing content across the board is feeling hollow due to a combination of factors including an oversaturation of advertisement, corporate hypocrisy, and the usage of AI for creativity.
Everything We Tried First to Get Marketers Using AI Failed
That success dip, at the beginning, is going to happen. But make sure you are actually paving the way for future success.
