CULTURE
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2024: A Year for New Year Revolutions
In times of uncertainty, it’s easy to focus on the things outside of our control. Instead, we’d be better off focusing on the things we can control, such as enacting real change within our organisations by making culture a focus for the year ahead. -
As the UK Government Backtracks on Net Zero, It’s Time for Advertisers to Step Up
The recent King’s Speech is now the bellwether for anti-climate prevarication, and for advertisers, it hammers home the need to push in the opposite direction; and aim even higher in creating the reductions we need. -
People Skills: Building Successful Teams by Creating Nurturing Environments
Great people don’t grow on trees, so it’s crucial to try and find people who are a good fit. And that’s the same whether they are coming in at a junior level or as team leaders. -
The Call for Sustainability: Ad Tech’s Journey to Net-Zero Emissions
Should your company embark on a path to Net-Zero? My answer is an emphatic yes. -
Deal or No Deal? The Value Factors That Sellers Fail to Recognise in Marcoms M&A
After a turgid start to the year, the M&A market is picking up speed – with more than half of European players expecting to pursue game-changing deals into 2024. -
The False Binary of Purpose vs. Profit Is Setting Us Back
With tensions in culture rising, “purpose” is again being questioned as an unwelcome hindrance to profit-making. -
The CMO as C-Suite Maestro, Orchestrating B2B Growth Amidst Digital Transformation
As we prepare to enter a new year, what unique challenges does this present for CMOs? -
Marketers for Good: Why it Pays to Be Green
Top talent is always crucial in driving business growth. Companies need the brightest and the best as part of a diverse and committed workforce. -
The Rise in Climate Misinformation Requires An Urgent Tech and Brand Response
The algorithms and AI tools being used today to generate content, optimize for engagement, and drive the attention economy are often at the cost of truth and nuanced dialogue, and one can even draw a parallel to the damages caused by the fossil fuel industry itself. -
What is True Measurement of Political Advertising?
Campaigns for office and ballot initiatives have fairly black and white success metrics. Either a candidate is elected and a ballot measure passes, or they don’t. Simple.
Recent Articles
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Podcaster Brinda Adhikari on Building Trust Through Curiosity, Not Correction
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Add to Cart, Add to Culture: The Full-Funnel Commerce Evolution
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When the Customer Sends an Agent with Abhay Singhal of InMobi & InMobi Advertising
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One YouTube, Too Many Strategies with Leah Malone of Pixability
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People Still Buy From People Featuring Madeline Schofield of Salesforce