CULTURE
-
The Call for Sustainability: Ad Tech’s Journey to Net-Zero Emissions
Should your company embark on a path to Net-Zero? My answer is an emphatic yes. -
Deal or No Deal? The Value Factors That Sellers Fail to Recognise in Marcoms M&A
After a turgid start to the year, the M&A market is picking up speed – with more than half of European players expecting to pursue game-changing deals into 2024. -
The False Binary of Purpose vs. Profit Is Setting Us Back
With tensions in culture rising, “purpose” is again being questioned as an unwelcome hindrance to profit-making. -
The CMO as C-Suite Maestro, Orchestrating B2B Growth Amidst Digital Transformation
As we prepare to enter a new year, what unique challenges does this present for CMOs? -
Marketers for Good: Why it Pays to Be Green
Top talent is always crucial in driving business growth. Companies need the brightest and the best as part of a diverse and committed workforce. -
The Rise in Climate Misinformation Requires An Urgent Tech and Brand Response
The algorithms and AI tools being used today to generate content, optimize for engagement, and drive the attention economy are often at the cost of truth and nuanced dialogue, and one can even draw a parallel to the damages caused by the fossil fuel industry itself. -
What is True Measurement of Political Advertising?
Campaigns for office and ballot initiatives have fairly black and white success metrics. Either a candidate is elected and a ballot measure passes, or they don’t. Simple. -
Purposeful Branding: Navigating the Fine Line Between Authenticity and Overreach
Clearly, people can and will spot when brands overreach with their purpose campaigns and initiatives. -
New Sustainability Reporting Requirements Have the Power to Drive Meaningful Change in Advertising
The adtech, advertising, and media industries have the power to meaningfully reduce their environmental footprint and massively influence brands and businesses to follow suit, so new requirements for companies to […] -
Why It Is Important to Diversify Capital Sources for Ad Tech Companies Right Now
Multiple funding sources reduce reliance on any one lender – specifically during a time of more intense risk. Making these moves now will help make the business more resilient in the near and long term and provide peace of mind, knowing there is easy access to a safety net.
Recent Articles
-
How Retail Marketers Can Score Straight A’s in the Back-to-School Season
-
Why Live Sports Got So Complicated for Local Buyers
-
Only the Entertainers Will Endure
-
Healthcare Marketing You Can Actually Experience Featuring Erica Spoor, SVP, Business Strategy, Sparks
-
Healthcare Marketing Needs to Get More Human