CULTURE
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Group Black at Advertising Week New York
We wanted to give you a little glimpse of the highlights through a recap of our last in person event, Advertising Week. -
Let’s Keep Our Foot on the Gas on Equity, Diversity and Inclusion Efforts
The number of leadership roles being filled by BIPOC talent is actually decreasing and all the words in the world won’t help. Here are ten actions that our agency has found effective in keeping our EDI efforts moving forward. -
Argentine Advertising Industry Launches Groundbreaking Initiative to Export Services
Guided by Agencias Argentinas, this project aims to create a hub of Argentine talent, enabling firms to provide marketing, content, and advertising services to other markets in a unified and collective approach. The objective is to stimulate the communication industry and achieve a 5x growth in the coming decade. -
Diversity, Equity, Inclusion Belonging, AND Wellbeing: Time for Ad Agencies to Once Again Lead the Way
Mental health and well-being are truly the next frontier in the ever-present battle for great talent, reclaiming the relevancy of advertising agencies as sought-after workplaces once again –– and an important new way for agencies to create more welcoming and inclusive cultures. -
AW360 Q&A with Stephanie Blake, CEO, Skylight
Advertising Week New York delegates already know how special the PENN DISTRICT venue is as it played host to the biggest Advertising Week event ever. We sat down with Stephanie Blake, CEO of Skylight, the company behind the PENN DISTRICT. -
Decoding Advertising Week New York 2023: The Top 4 Advertiser Takeaways
But what were the major discussions? Which topics will likely shape the industry in 2024? Here are my four key takeaways from the most important topics discussed at the event. -
How Brands Can Be a Platform for Black Voices During Black History Month
We have spoken to industry experts about how brands can advertise authentically during Black History Month and how they can carry these principles of diversity and inclusion into their hiring practices, branding strategies and storytelling throughout the year. -
Advertisers’ Trust in Google Goes Dark: What’s Next?
The DOJ’s legal action against Google could take years. But while they are in trial, those who take this as a call to action and start planning ahead of the court’s decree will find long-term success. -
Group Black: A Journey of Gratitude and Challenges
Group Black has built the infrastructure, measurement capabilities, and operational teams for over 250 Black-owned media companies, enabling them to compete with anyone in the industry. -
Mad, Bad and Dangerous to Know
Businesses are being forced – by their customers, by their governments, by their shareholders – to invest in sustainability, to reduce emissions and inequalities. This system change is only going in one direction, with pressure groups and punchy start-ups pointing the way that individual consumer and employment choices will follow.
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Why Live Sports Got So Complicated for Local Buyers
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Only the Entertainers Will Endure
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Healthcare Marketing You Can Actually Experience Featuring Erica Spoor, SVP, Business Strategy, Sparks
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Healthcare Marketing Needs to Get More Human