CULTURE
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Diversity, Equity, Inclusion Belonging, AND Wellbeing: Time for Ad Agencies to Once Again Lead the Way
Mental health and well-being are truly the next frontier in the ever-present battle for great talent, reclaiming the relevancy of advertising agencies as sought-after workplaces once again –– and an important new way for agencies to create more welcoming and inclusive cultures. -
AW360 Q&A with Stephanie Blake, CEO, Skylight
Advertising Week New York delegates already know how special the PENN DISTRICT venue is as it played host to the biggest Advertising Week event ever. We sat down with Stephanie Blake, CEO of Skylight, the company behind the PENN DISTRICT. -
Decoding Advertising Week New York 2023: The Top 4 Advertiser Takeaways
But what were the major discussions? Which topics will likely shape the industry in 2024? Here are my four key takeaways from the most important topics discussed at the event. -
How Brands Can Be a Platform for Black Voices During Black History Month
We have spoken to industry experts about how brands can advertise authentically during Black History Month and how they can carry these principles of diversity and inclusion into their hiring practices, branding strategies and storytelling throughout the year. -
Advertisers’ Trust in Google Goes Dark: What’s Next?
The DOJ’s legal action against Google could take years. But while they are in trial, those who take this as a call to action and start planning ahead of the court’s decree will find long-term success. -
Group Black: A Journey of Gratitude and Challenges
Group Black has built the infrastructure, measurement capabilities, and operational teams for over 250 Black-owned media companies, enabling them to compete with anyone in the industry. -
Mad, Bad and Dangerous to Know
Businesses are being forced – by their customers, by their governments, by their shareholders – to invest in sustainability, to reduce emissions and inequalities. This system change is only going in one direction, with pressure groups and punchy start-ups pointing the way that individual consumer and employment choices will follow. -
Thanks for Nothing: Prepare for Your Greenwashed False Advertising Claim Now
As more companies offer green products, the uptick in false advertising lawsuits will continue through 2024 and beyond. -
Navigating the Mom Market: Building Trust and Making Data-Driven Connections
Becoming a parent marks a monumental shift in a woman’s life. Stepping into motherhood is not just about new experiences and responsibilities, it’s also the onset of a transformative consumer journey. -
Sustainability and Society: The State of the Nation
Creative is most effective when audiences see themselves reflected in it, so being cognizant of these key concerns when planning creative will drive impact by building relevance.
