CULTURE
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Purposeful Branding: Navigating the Fine Line Between Authenticity and Overreach
Clearly, people can and will spot when brands overreach with their purpose campaigns and initiatives. -
New Sustainability Reporting Requirements Have the Power to Drive Meaningful Change in Advertising
The adtech, advertising, and media industries have the power to meaningfully reduce their environmental footprint and massively influence brands and businesses to follow suit, so new requirements for companies to […] -
Why It Is Important to Diversify Capital Sources for Ad Tech Companies Right Now
Multiple funding sources reduce reliance on any one lender – specifically during a time of more intense risk. Making these moves now will help make the business more resilient in the near and long term and provide peace of mind, knowing there is easy access to a safety net. -
Group Black at Advertising Week New York
We wanted to give you a little glimpse of the highlights through a recap of our last in person event, Advertising Week. -
Let’s Keep Our Foot on the Gas on Equity, Diversity and Inclusion Efforts
The number of leadership roles being filled by BIPOC talent is actually decreasing and all the words in the world won’t help. Here are ten actions that our agency has found effective in keeping our EDI efforts moving forward. -
Argentine Advertising Industry Launches Groundbreaking Initiative to Export Services
Guided by Agencias Argentinas, this project aims to create a hub of Argentine talent, enabling firms to provide marketing, content, and advertising services to other markets in a unified and collective approach. The objective is to stimulate the communication industry and achieve a 5x growth in the coming decade. -
Diversity, Equity, Inclusion Belonging, AND Wellbeing: Time for Ad Agencies to Once Again Lead the Way
Mental health and well-being are truly the next frontier in the ever-present battle for great talent, reclaiming the relevancy of advertising agencies as sought-after workplaces once again –– and an important new way for agencies to create more welcoming and inclusive cultures. -
AW360 Q&A with Stephanie Blake, CEO, Skylight
Advertising Week New York delegates already know how special the PENN DISTRICT venue is as it played host to the biggest Advertising Week event ever. We sat down with Stephanie Blake, CEO of Skylight, the company behind the PENN DISTRICT. -
Decoding Advertising Week New York 2023: The Top 4 Advertiser Takeaways
But what were the major discussions? Which topics will likely shape the industry in 2024? Here are my four key takeaways from the most important topics discussed at the event. -
How Brands Can Be a Platform for Black Voices During Black History Month
We have spoken to industry experts about how brands can advertise authentically during Black History Month and how they can carry these principles of diversity and inclusion into their hiring practices, branding strategies and storytelling throughout the year.
Recent Articles
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Podcaster Brinda Adhikari on Building Trust Through Curiosity, Not Correction
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Add to Cart, Add to Culture: The Full-Funnel Commerce Evolution
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When the Customer Sends an Agent with Abhay Singhal of InMobi & InMobi Advertising
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One YouTube, Too Many Strategies with Leah Malone of Pixability
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People Still Buy From People Featuring Madeline Schofield of Salesforce