CULTURE
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Thanks for Nothing: Prepare for Your Greenwashed False Advertising Claim Now
As more companies offer green products, the uptick in false advertising lawsuits will continue through 2024 and beyond. -
Navigating the Mom Market: Building Trust and Making Data-Driven Connections
Becoming a parent marks a monumental shift in a woman’s life. Stepping into motherhood is not just about new experiences and responsibilities, it’s also the onset of a transformative consumer journey. -
Sustainability and Society: The State of the Nation
Creative is most effective when audiences see themselves reflected in it, so being cognizant of these key concerns when planning creative will drive impact by building relevance. -
Help Wanted: 4 Ways the Ad Industry Can Attract Top Talent
Here are four ways the ad industry can recapture and sustain its sizzle as a destination for the best and brightest -
What Industry Leaders Thought of DMEXCO 2023: The Talks, Tech, and Trends
Advertising Week gathered insights from the advertising, media, and technology experts who attended. -
Why Healthcare in Sport Should Be a Key Focus for Brands
With the eyes of the world finally turning to these issues, and many rights holders and organisations still slow to act, now is the perfect window for brands to step forward and seize the moment. -
Can We Keep Our Finger on the Pulse of Culture?
Critically thinking about cultural exploration is a pursuit worth pouring effort into. Not only does it make us more effective marketers, it makes us more open-minded people. -
Worlds Apart: Can You Really Advertise Effectively to the Over 50’s and Gen Z at the Same Time?
Common ground between Gen Z and Baby Boomers may seem worlds apart, but as advertisers we can use our craft to bring them closer together and achieve powerful, effective campaigns simultaneously – just by relying on the Heart, Art and Science. -
The Costly Conundrum: The Impact of Federal Government Shutdown on Advertising Agencies
Federal government shutdowns cast a long shadow of uncertainty over the advertising industry. These shutdowns are not merely inconveniences; they have severe financial repercussions. -
The Supermodel’s Guide to 50+ Marketing
Avoid ageist stereotypes and biases and meet 50+ consumers where they are with a holistic approach that taps into 50+ adults’ wide-ranging information needs, engaged lifestyles, and willingness to invest in themselves, and you’ll enhance your brand’s connections with this dominant demographic in business-building ways.
Recent Articles
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How Retail Marketers Can Score Straight A’s in the Back-to-School Season
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Why Live Sports Got So Complicated for Local Buyers
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Only the Entertainers Will Endure
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Healthcare Marketing You Can Actually Experience Featuring Erica Spoor, SVP, Business Strategy, Sparks
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Healthcare Marketing Needs to Get More Human