CULTURE
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Worlds Apart: Can You Really Advertise Effectively to the Over 50’s and Gen Z at the Same Time?
Common ground between Gen Z and Baby Boomers may seem worlds apart, but as advertisers we can use our craft to bring them closer together and achieve powerful, effective campaigns simultaneously – just by relying on the Heart, Art and Science. -
The Costly Conundrum: The Impact of Federal Government Shutdown on Advertising Agencies
Federal government shutdowns cast a long shadow of uncertainty over the advertising industry. These shutdowns are not merely inconveniences; they have severe financial repercussions. -
The Supermodel’s Guide to 50+ Marketing
Avoid ageist stereotypes and biases and meet 50+ consumers where they are with a holistic approach that taps into 50+ adults’ wide-ranging information needs, engaged lifestyles, and willingness to invest in themselves, and you’ll enhance your brand’s connections with this dominant demographic in business-building ways. -
Planning to Attend These Stellar Marketing Events? Prepare Like a Pro.
Business travel is back, and it promises some spectacular opportunities for learning and networking. -
Nielsen Creator Report
In the categories of fashion, lifestyle and gaming, the study found that Black creators generate 10.5x the media value of their non-Black creators. You can find the full study here. -
Group Black Impact Report
This first Impact Report describes the progress we’ve made towards that mission across a range of stakeholders from the period of June 2022 to June 2023. -
Could Measuring Your Channel’s Life Cycle Help the Ad Industry Become More Sustainable?
All players have a role in providing credible guidance and advice around carbon emissions associated with marketing and the clock is ticking, so it’s time for everyone to roll up their sleeves and get to work on projects that will make a difference. -
The Commute Is Back! Let’s Use It Efficiently
We spoke to four leaders in adland about how they utilise their commutes, both to and from work, to gear them up for the day ahead. -
More Than Just the Meeting: Why Chemistry Is About Building a Relationship That Lasts
We can build more successful partnerships by rehumanising the process of hiring an agency and refocusing on what each side needs from the other. -
5 Ways to Optimize Your Resume for AI Tools Recruiters Use
Whether you’re hoping to get your resume past an ATS or catch the eye of an outbound recruiter, it’s more important than ever to optimize the information you share about your skills and experience.
Recent Articles
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Podcaster Brinda Adhikari on Building Trust Through Curiosity, Not Correction
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Add to Cart, Add to Culture: The Full-Funnel Commerce Evolution
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When the Customer Sends an Agent with Abhay Singhal of InMobi & InMobi Advertising
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One YouTube, Too Many Strategies with Leah Malone of Pixability
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People Still Buy From People Featuring Madeline Schofield of Salesforce