CULTURE
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Pod Digital
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Audiomob
Group Black profile of Audiomob -
Cxmmunity
Group Black profile of Cxmmunity -
Reach TV
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Black Women Talk Tech
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Group Black: Culture in Cannes
It is no secret that traditionally, the Cannes Lions Festival of Creativity has exhibited a lack of diversity. So, in 2022, Group Black set out on a mission to change that. And 2023, they returned to the festival on a mission to bring even more inclusivity to the beach than ever before. -
Understanding Complex Hispanic Audiences With the Right Marketing Research Approach
Hispanic Americans represent a real and growing population of consumers and developing marketing, advertising and messaging that speaks to their unique needs can improve your overall customer portfolio, and if done well, your bottom line. -
Consumers 50-Plus Are Online Like Never Before. Here’s How Marketers Can Reach Them
The success of your digital campaign among 50-plus consumers will depend not only on efficient targeting and a compelling offer, but mobile-friendly design and a seamless transaction mechanism that makes buying a breeze. -
The Powerful Role of Advertisers in Creating Good Growth
The power of brand to influence consumer behaviour is well acknowledged, but how can advertisers help their clients tell compelling and evidence-based stories to encourage people and businesses to make more sustainable choices? -
Why a Balanced Tech/Human Approach to MarTech Is Key to Reducing Waste
Marketing shouldn’t be mentioned in the same breath as the air travel industry when it comes to waste—it’s a “bad look,” to say the least.
Recent Articles
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Podcaster Brinda Adhikari on Building Trust Through Curiosity, Not Correction
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Add to Cart, Add to Culture: The Full-Funnel Commerce Evolution
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When the Customer Sends an Agent with Abhay Singhal of InMobi & InMobi Advertising
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One YouTube, Too Many Strategies with Leah Malone of Pixability
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People Still Buy From People Featuring Madeline Schofield of Salesforce