CULTURE
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The AI Arms Race: How Tech Can Generate and Detect Fakes in the Age of Misinformation
While machine learning capabilities have evolved to detect misinformation, some AI systems have also emerged to create and proliferate it. -
Against All Odds: A Life Intertwined with War
Until 24 February 2022, we were just a strategic communications agency. After that day, we became a real family with a unique history. -
The Key to Brands Finding the Right Social Purpose
Culturally there is a lot of division right now, and not everyone is going to agree on anything – especially cultural issues. -
How to Turn the Employee Productivity Debate From a Tug-of-War Into a Win-Win
Instead of clinging to overly rigid standards, today’s leaders should be digging in on the places where their organization falls short. -
Don’t Just Survive, Thrive: Your Agency’s Recession-Proof Playbook
Long term thinking is key for decades to come, when COVID-19, the recession and 2023 are all but distant memories. -
How Advertisers Leverage the Big Game to Connect with Consumers
Brands have shifted toward creating more live experiences around the big game that foster a deeper connection with consumers. -
Carbon Cutdown: How Advertisers can Reduce their Carbon Footprint Now
Transparent measurements are the key to giving brands the ability to dissect the exact carbon impact of their campaigns and partners. -
Sustainability in Content: Ad Tech’s Role in Affecting Change
The next time you think about your bottom line, don’t discount “goodvertising” as a part of the overall marketing plan. -
The Modern CEO is Fit, Social and Engaging
Accenture proclaims “The Modern CEO is a sustainable CEO.” That is of course true, but I believe it is much more. -
Have the Ingredients of a Successful Super Bowl Spot Changed in 2023?
Super Bowl TV audiences are predicted to once again rise; increasing on last year’s half-decade peak of 112m viewers
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Only the Entertainers Will Endure
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Healthcare Marketing You Can Actually Experience Featuring Erica Spoor, SVP, Business Strategy, Sparks
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Healthcare Marketing Needs to Get More Human
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Stop Building Ad Products Like It’s 2019
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Three Ways to Turn Creative Into a Performance Lever Across a Fragmented Media Landscape