CULTURE
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Want To Grow A Sustainable Brand? Don’t Advertise to Environmental Activists, Do This Instead
Now is the time to rethink audience targeting, ditch the green tax, embrace new cultures and lean into humour. -
Local Matters: Why Local TV News Is Always an Essential Media Buy
Local news matters, and local TV is still the leading way (even when the path darkens) to reach a local audience. -
Claritas: The 2022 US Hispanic Market Report
In this report, we provide unique data, analytics and actionable industry insights that will help you effectively engage the fast-growing Hispanic population. -
The AI Arms Race: How Tech Can Generate and Detect Fakes in the Age of Misinformation
While machine learning capabilities have evolved to detect misinformation, some AI systems have also emerged to create and proliferate it. -
Against All Odds: A Life Intertwined with War
Until 24 February 2022, we were just a strategic communications agency. After that day, we became a real family with a unique history. -
The Key to Brands Finding the Right Social Purpose
Culturally there is a lot of division right now, and not everyone is going to agree on anything – especially cultural issues. -
How to Turn the Employee Productivity Debate From a Tug-of-War Into a Win-Win
Instead of clinging to overly rigid standards, today’s leaders should be digging in on the places where their organization falls short. -
Don’t Just Survive, Thrive: Your Agency’s Recession-Proof Playbook
Long term thinking is key for decades to come, when COVID-19, the recession and 2023 are all but distant memories. -
How Advertisers Leverage the Big Game to Connect with Consumers
Brands have shifted toward creating more live experiences around the big game that foster a deeper connection with consumers. -
Carbon Cutdown: How Advertisers can Reduce their Carbon Footprint Now
Transparent measurements are the key to giving brands the ability to dissect the exact carbon impact of their campaigns and partners.
Recent Articles
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Podcaster Brinda Adhikari on Building Trust Through Curiosity, Not Correction
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Add to Cart, Add to Culture: The Full-Funnel Commerce Evolution
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When the Customer Sends an Agent with Abhay Singhal of InMobi & InMobi Advertising
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One YouTube, Too Many Strategies with Leah Malone of Pixability
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People Still Buy From People Featuring Madeline Schofield of Salesforce