CULTURE
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Sustainability in Content: Ad Tech’s Role in Affecting Change
The next time you think about your bottom line, don’t discount “goodvertising” as a part of the overall marketing plan. -
The Modern CEO is Fit, Social and Engaging
Accenture proclaims “The Modern CEO is a sustainable CEO.” That is of course true, but I believe it is much more. -
Have the Ingredients of a Successful Super Bowl Spot Changed in 2023?
Super Bowl TV audiences are predicted to once again rise; increasing on last year’s half-decade peak of 112m viewers -
I Found Devotion, Purpose and Balance as a C-Suite Leader–Here’s How You Can Too
As a leader of an organization, the journey for balance starts with creating margin and releasing control to grow on an everyday basis. -
The One Area Where Brands Can’t Afford to Cut Costs
Brands from virtually every segment have been hard hit by the economic downturn, which has led to layoffs, hiring freezes and budget cuts. -
“The Marketing Industry Must Innovate”: IPA Bellwether Q4 Report Reaction
Pointing to surprisingly fair weather, the IPA Bellwether report has revealed better-than-expected results for Q4 and potential cause for temporary celebration, despite ongoing economic uncertainty. -
Print Isn’t Dead: The Power of Print in Reshaping User Experience
Digital experiences cannot be replicated in print, and vice versa. Neither cancels out the other and both have a valid place in marketing. -
A CMO’s Guide to Navigating (and Thriving in) an Economic Downturn
Downturns are painful on many levels, but in some ways, they provide opportunities. There’s less competition in advertising as marketers hold back, which makes it easier for brands willing to market to stand out. -
2023 Predictions for Marketers
At year-end, we’ll look back to see how accurate our soothsaying was. We’ll measure our hits and misses and then, as always, make a new set of predictions for 2024. -
How to Represent: The Act of Creative Representation
Representation matters in creativity on every level. We all know that. The truth is without true representation, the work suffers.
Recent Articles
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Customer-Led Products with Intentional Leadership Featuring Emeka Okafor Jr. of Dropbox
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Podcaster Brinda Adhikari on Building Trust Through Curiosity, Not Correction
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Add to Cart, Add to Culture: The Full-Funnel Commerce Evolution
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When the Customer Sends an Agent with Abhay Singhal of InMobi & InMobi Advertising
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One YouTube, Too Many Strategies with Leah Malone of Pixability