CULTURE
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What Media Companies Need To Know About Employee Engagement During A Time of Crisis and Redundancies
Empathetic and in-depth support should be a given from employers, especially against the backdrop of the pandemic and current cost-of-living crisis. -
Representation Matters: The Power of Inclusion in Advertising
Getty Images collaborated with Citi to develop global Diversity, Equity & Inclusion Imagery Toolkits, setting a standard for authentic representation, celebrating identity, and improving our understanding of different cultures, including cultural nuances in Mexico. -
Three Ways Subscriptions Deliver, Just in Time for Peak Holiday Gifting
The opportunity to grow a gift subscriber into a long-term customer is exactly the source of growth most retailers are seeking—the legendary conversion! -
Going Premium: Understanding What Gen Z and Millennials Value
According to Kelly Revestijn, Senior VP, Strategic Planning at Advantage Unified Commerce, the pandemic “created lost time for GenZ and Millennial consumers. -
A Bitter Tweet Goodbye
Only time will tell if Musk’s recent interventions have shaken the foundations of the social media marketplace or proven to be little more than a storm in a Tweet cup. -
How Brands Can Stay in Step with Shifting Standards and Sensitivities
Cultural sensitivities are changing fast and brands need to keep up. That doesn’t mean you will always get it right, but you have to try. -
Who Will Mourn the End of Gender Targeting in Advertising?
The very act of binary gender targeting is hopelessly out of date. Will the ID solutions and CDPs ever offer a ‘they/them’ audience attribute alongside he and she? -
How Gen Z Is Shaping the 2022 Holiday Shopping Season
From in-store shopping to gifts laced with meaning, brands will need to pay attention to this generation as it gains spending power. -
Why the Cost-of-Living Crisis Means Brands Should Be More Grandma
Only by knowing the true worth of their product can brands make sure they deliver value to consumers, while avoiding the race to the bottom, writes Mike Foster, founder & strategic creative director at Straight Forward Design. -
Ecommerce’s Sustainability Problem Needs to Be Addressed
If marketers truly want to strive towards a more sustainable future, they need to ensure they’re not only providing traffic that is high in value, but are also implementing techniques that truly optimise the user journey.
Recent Articles
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Only the Entertainers Will Endure
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Healthcare Marketing You Can Actually Experience Featuring Erica Spoor, SVP, Business Strategy, Sparks
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Healthcare Marketing Needs to Get More Human
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Stop Building Ad Products Like It’s 2019
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Three Ways to Turn Creative Into a Performance Lever Across a Fragmented Media Landscape