CULTURE
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7 Ways to Keep a High Profile, Even During Tough Times
Now is not the time to hit the snooze button on your PR and communications efforts, but to invest time and effort into crystallizing your company’s story and fortifying its reputation in the marketplace. -
New Year — Better You: Industries That Should Use Influencers to Benefit From NYE Resolutions
To boost your brand in the first quarter of the year, consider partnering with content creators who are active and have an understanding of the wellness goals of your audience. -
Freedom and Trust: The Secret Happiness Formula Behind a Community-Led Workplace
A focus on autonomy and collective ownership allows employees to belong to and own their role far more intrinsically than they could in an over-engineered hierarchy. -
What Media Companies Need To Know About Employee Engagement During A Time of Crisis and Redundancies
Empathetic and in-depth support should be a given from employers, especially against the backdrop of the pandemic and current cost-of-living crisis. -
Representation Matters: The Power of Inclusion in Advertising
Getty Images collaborated with Citi to develop global Diversity, Equity & Inclusion Imagery Toolkits, setting a standard for authentic representation, celebrating identity, and improving our understanding of different cultures, including cultural nuances in Mexico. -
Three Ways Subscriptions Deliver, Just in Time for Peak Holiday Gifting
The opportunity to grow a gift subscriber into a long-term customer is exactly the source of growth most retailers are seeking—the legendary conversion! -
Going Premium: Understanding What Gen Z and Millennials Value
According to Kelly Revestijn, Senior VP, Strategic Planning at Advantage Unified Commerce, the pandemic “created lost time for GenZ and Millennial consumers. -
A Bitter Tweet Goodbye
Only time will tell if Musk’s recent interventions have shaken the foundations of the social media marketplace or proven to be little more than a storm in a Tweet cup. -
How Brands Can Stay in Step with Shifting Standards and Sensitivities
Cultural sensitivities are changing fast and brands need to keep up. That doesn’t mean you will always get it right, but you have to try. -
Who Will Mourn the End of Gender Targeting in Advertising?
The very act of binary gender targeting is hopelessly out of date. Will the ID solutions and CDPs ever offer a ‘they/them’ audience attribute alongside he and she?
Recent Articles
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Customer-Led Products with Intentional Leadership Featuring Emeka Okafor Jr. of Dropbox
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Podcaster Brinda Adhikari on Building Trust Through Curiosity, Not Correction
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Add to Cart, Add to Culture: The Full-Funnel Commerce Evolution
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When the Customer Sends an Agent with Abhay Singhal of InMobi & InMobi Advertising
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One YouTube, Too Many Strategies with Leah Malone of Pixability