CULTURE
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Going Premium: Understanding What Gen Z and Millennials Value
According to Kelly Revestijn, Senior VP, Strategic Planning at Advantage Unified Commerce, the pandemic “created lost time for GenZ and Millennial consumers. -
A Bitter Tweet Goodbye
Only time will tell if Musk’s recent interventions have shaken the foundations of the social media marketplace or proven to be little more than a storm in a Tweet cup. -
How Brands Can Stay in Step with Shifting Standards and Sensitivities
Cultural sensitivities are changing fast and brands need to keep up. That doesn’t mean you will always get it right, but you have to try. -
Who Will Mourn the End of Gender Targeting in Advertising?
The very act of binary gender targeting is hopelessly out of date. Will the ID solutions and CDPs ever offer a ‘they/them’ audience attribute alongside he and she? -
How Gen Z Is Shaping the 2022 Holiday Shopping Season
From in-store shopping to gifts laced with meaning, brands will need to pay attention to this generation as it gains spending power. -
Why the Cost-of-Living Crisis Means Brands Should Be More Grandma
Only by knowing the true worth of their product can brands make sure they deliver value to consumers, while avoiding the race to the bottom, writes Mike Foster, founder & strategic creative director at Straight Forward Design. -
Ecommerce’s Sustainability Problem Needs to Be Addressed
If marketers truly want to strive towards a more sustainable future, they need to ensure they’re not only providing traffic that is high in value, but are also implementing techniques that truly optimise the user journey. -
How to Become a Carbon Neutral Agency and Be Part of the Change
In summary, find the people who are passionate about making a difference and give them the opportunity to have a bigger impact. Work with the right partners, such as B-Corp, THG Eco and MyCarbon. -
Disability: The Forgotten “D” in Diversity
As brands prioritize diversity and inclusion, they need to ensure intent and education converts to action. -
How to Keep Flexibility in the Evolving Workplace for Years to Come
At the end of the day, the key to evolution is and has always been agility. Those who are willing to remain flexible and adapt to new and better ways of working will always succeed.
