CULTURE
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Where to Start: A Health and Wellness Ecosystem for Your Brand
There isn’t a brand in existence that doesn’t need to implement health and wellness into itsidentity from the inside out, starting with its own employees and internal culture, and sharing that self-love out to its customers. -
Authentic Representation in Visuals: Converting Intent to Action
Visuals are as powerful as language, and they have the power to move the world forward. They impact the way we see ourselves—and the world around us. -
Building a Strong Referral Network for Your Law Firm or Any Other Service Based Business
By Maxwell Hills, Founder, Hills Law Group As a service-based business, one of the most important things you can do to grow your client base is to build a strong […] -
Why Brand Suitability Is in the Starting Line-up for Marketers at the World Cup
Brand suitability solutions are a powerful tool during Qatar 2022, allowing them to benefit from the huge audiences, while not being seen as endorsing controversial views. -
Recognizing the Power of Product Placement to Drive Connection Through Inclusivity
There is a fine line between fostering inclusivity to align with brand ethos and being opportunistic. -
4 Marketing Strategies to Stay Ahead of the Recession
Economic turbulence can be daunting, but companies shouldn’t lose sight of the bigger picture. -
Is Creative … Dead?
I’m confident in the future of our creative industry for a few reasons, but the big one is represented by the one thing that AI cannot replicate: nuance. -
Why Marketing’s Love Affair with Specialists Must End
The ultimate test is to challenge everyone to have accountability in the outputs they oversee. This will keep skills developing, engagement high and your team operating like a best-in-class marketing organization. -
Inflation Sure Sucks. But What Does That Mean for Marketers?
By remaining vigilant and demonstrating that brands understand their customers’ concerns, companies stand to build meaningful, loyal relationships. -
To Resonate with Wellness Audiences, Here’s Why Listening Comes First
By deeply understanding our audiences first, we can meet users with the right message at the right time, empowering both us and our advertising partners to make a difference in their health and wellness journeys.
