CULTURE
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How Gen Z Is Shaping the 2022 Holiday Shopping Season
From in-store shopping to gifts laced with meaning, brands will need to pay attention to this generation as it gains spending power. -
Why the Cost-of-Living Crisis Means Brands Should Be More Grandma
Only by knowing the true worth of their product can brands make sure they deliver value to consumers, while avoiding the race to the bottom, writes Mike Foster, founder & strategic creative director at Straight Forward Design. -
Ecommerce’s Sustainability Problem Needs to Be Addressed
If marketers truly want to strive towards a more sustainable future, they need to ensure they’re not only providing traffic that is high in value, but are also implementing techniques that truly optimise the user journey. -
How to Become a Carbon Neutral Agency and Be Part of the Change
In summary, find the people who are passionate about making a difference and give them the opportunity to have a bigger impact. Work with the right partners, such as B-Corp, THG Eco and MyCarbon. -
Disability: The Forgotten “D” in Diversity
As brands prioritize diversity and inclusion, they need to ensure intent and education converts to action. -
How to Keep Flexibility in the Evolving Workplace for Years to Come
At the end of the day, the key to evolution is and has always been agility. Those who are willing to remain flexible and adapt to new and better ways of working will always succeed. -
Where to Start: A Health and Wellness Ecosystem for Your Brand
There isn’t a brand in existence that doesn’t need to implement health and wellness into itsidentity from the inside out, starting with its own employees and internal culture, and sharing that self-love out to its customers. -
Authentic Representation in Visuals: Converting Intent to Action
Visuals are as powerful as language, and they have the power to move the world forward. They impact the way we see ourselves—and the world around us. -
Building a Strong Referral Network for Your Law Firm or Any Other Service Based Business
By Maxwell Hills, Founder, Hills Law Group As a service-based business, one of the most important things you can do to grow your client base is to build a strong […] -
Why Brand Suitability Is in the Starting Line-up for Marketers at the World Cup
Brand suitability solutions are a powerful tool during Qatar 2022, allowing them to benefit from the huge audiences, while not being seen as endorsing controversial views.
Recent Articles
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Customer-Led Products with Intentional Leadership Featuring Emeka Okafor Jr. of Dropbox
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Podcaster Brinda Adhikari on Building Trust Through Curiosity, Not Correction
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Add to Cart, Add to Culture: The Full-Funnel Commerce Evolution
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When the Customer Sends an Agent with Abhay Singhal of InMobi & InMobi Advertising
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One YouTube, Too Many Strategies with Leah Malone of Pixability