CULTURE
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Recognizing the Power of Product Placement to Drive Connection Through Inclusivity
There is a fine line between fostering inclusivity to align with brand ethos and being opportunistic. -
4 Marketing Strategies to Stay Ahead of the Recession
Economic turbulence can be daunting, but companies shouldn’t lose sight of the bigger picture. -
Is Creative … Dead?
I’m confident in the future of our creative industry for a few reasons, but the big one is represented by the one thing that AI cannot replicate: nuance. -
Why Marketing’s Love Affair with Specialists Must End
The ultimate test is to challenge everyone to have accountability in the outputs they oversee. This will keep skills developing, engagement high and your team operating like a best-in-class marketing organization. -
Inflation Sure Sucks. But What Does That Mean for Marketers?
By remaining vigilant and demonstrating that brands understand their customers’ concerns, companies stand to build meaningful, loyal relationships. -
To Resonate with Wellness Audiences, Here’s Why Listening Comes First
By deeply understanding our audiences first, we can meet users with the right message at the right time, empowering both us and our advertising partners to make a difference in their health and wellness journeys. -
How to Capture Holiday E-Commerce Growth Despite Economic Uncertainty
While the economy and consumer confidence continue to fluctuate, retailers can still win this upcoming holiday season. -
6 Ways to Interrogate Your Ideas to Become More Socially Aware
Dealing with bias requires examining your assumptions and the assumptions of other professionals’ work for a brand or entity’s communication. -
The Good News for Brands: New Study Reveals Inflation Is Not Crushing the Holiday Spirit and Other Consumer Shopping Trends This Season
Unfortunately, 2022 is throwing retailers another curveball. Rising inflation and accompanying monetary policies have ushered in profound economic uncertainty. -
Who Is Today’s UK Consumer – and Why Should Brands Take Note?
Recent world events have shifted people’s priorities: from where they live to how they work and what they purchase. Here’s what this means for brands.
Recent Articles
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Customer-Led Products with Intentional Leadership Featuring Emeka Okafor Jr. of Dropbox
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Podcaster Brinda Adhikari on Building Trust Through Curiosity, Not Correction
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Add to Cart, Add to Culture: The Full-Funnel Commerce Evolution
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When the Customer Sends an Agent with Abhay Singhal of InMobi & InMobi Advertising
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One YouTube, Too Many Strategies with Leah Malone of Pixability