CULTURE
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How to Capture Holiday E-Commerce Growth Despite Economic Uncertainty
While the economy and consumer confidence continue to fluctuate, retailers can still win this upcoming holiday season. -
6 Ways to Interrogate Your Ideas to Become More Socially Aware
Dealing with bias requires examining your assumptions and the assumptions of other professionals’ work for a brand or entity’s communication. -
The Good News for Brands: New Study Reveals Inflation Is Not Crushing the Holiday Spirit and Other Consumer Shopping Trends This Season
Unfortunately, 2022 is throwing retailers another curveball. Rising inflation and accompanying monetary policies have ushered in profound economic uncertainty. -
Who Is Today’s UK Consumer – and Why Should Brands Take Note?
Recent world events have shifted people’s priorities: from where they live to how they work and what they purchase. Here’s what this means for brands. -
Rules of Business Change: How to Keep Transformation on Track From the Start
The dedicated, undistracted and undiluted resource provided by an independent business transformation team can fix your problems, regardless of their nature. -
Times Are Tough, Don’t Skimp on Quality – a Q&A with Will Brookes, CEO, Raconteur
Advertising Week caught up with Raconteur CEO Will Brookes to discuss how marketing shifts during recession, what to invest in should a recession happen, and the tone of voice brands should be using when times are tough. -
The Secret Lives of Content Subscribers: What Makes Them Stick
The more products you sell to a home, the more loyal it is and the harder it is for that home to switch—in large part out of habit and convenience. -
Rebuilding Consumer Trust in Skincare
Across skincare, beauty, and broader health & wellness, audiences want information they can trust. But all too often, they get a skewed version of reality from social media, or encounter misinformation in online resources. -
Pandemic Parenting: A Crisis in Well-Being
In our report, we explore what people need for relief — and how we, as health and wellness marketers, can better reflect their experiences and provide actionable resources. -
Small Steps for Maximum Impact in Health & Wellness
Audiences are more focused than ever on building their overall, long-term well-being. But many people experience a gap between intention and action, showing they need greater support in setting and reaching their goals.
