CULTURE
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Faking Bad: Why Marketers Need to Maintain Standards in a Post-Truth World
Bold thinking can unlock endless possibilities in the B2B space. -
Modern Leadership: Make It Personal
When you build a culture of understanding and acceptance, the prosperity will follow. -
Is Your Industry Struggling? Here’s a 5-Step Blueprint to Create Game-Changing Ideas
If you want your idea to thrive, it’s important to have an integrated process throughout the idea’s lifespan -
The Twitter Challenge That Isn’t Being Discussed? Ad Moderation Policies
As advertisers, it’s imperative to understand these shifts to better understand what’s coming next and to adapt our content and strategies appropriately. -
Gen Z: A Coveted Audience But Where Are They?
Marketers need to change their way of thinking, shifting from a mindset of where is Gen Z to a mindset that reflects understanding the generation and the content they want to see. -
Taking a Data-Driven Approach to Thoughts and Feelings Around Diversity and Inclusion
By understanding specific opinions, organisations can better understand where change needs to take place, and determine the direction for future commitments surrounding diversity, equality and inclusion initiative and action. -
Commerce Influencers Are a Powerful Force: 6 Brand Strategies for Doing It Right
All this flexibility highlights the beauty of tapping influencers for your marketing: You’re not handcuffed by just one destination or one partner to attract a customer. -
Anatomy of a Rebrand – a Q&A with Kathy Neumann, CMO of Rent
Neumann is the recipient of 12 industry-associated awards including the 2019 OnCon Icon Top 50 Marketer Award as well as the 2015 AMA Atlanta Marketer of the Year Award for Integrated Marketing Campaign, Interactive Marketing & Social Media Campaign. -
How to Squeeze More Value Out of Your Internship
Yes, choosing a path can be daunting. Be bold, be fearless and take control now. -
The Era of Cultural Transparency in Advertising
This session explores how to overcome the challenge of connecting with audiences across different geographies and provides actionable insights that you can implement in your visual strategy.
Recent Articles
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Customer-Led Products with Intentional Leadership Featuring Emeka Okafor Jr. of Dropbox
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Podcaster Brinda Adhikari on Building Trust Through Curiosity, Not Correction
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Add to Cart, Add to Culture: The Full-Funnel Commerce Evolution
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When the Customer Sends an Agent with Abhay Singhal of InMobi & InMobi Advertising
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One YouTube, Too Many Strategies with Leah Malone of Pixability