CULTURE
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Commerce Influencers Are a Powerful Force: 6 Brand Strategies for Doing It Right
All this flexibility highlights the beauty of tapping influencers for your marketing: You’re not handcuffed by just one destination or one partner to attract a customer. -
Anatomy of a Rebrand – a Q&A with Kathy Neumann, CMO of Rent
Neumann is the recipient of 12 industry-associated awards including the 2019 OnCon Icon Top 50 Marketer Award as well as the 2015 AMA Atlanta Marketer of the Year Award for Integrated Marketing Campaign, Interactive Marketing & Social Media Campaign. -
How to Squeeze More Value Out of Your Internship
Yes, choosing a path can be daunting. Be bold, be fearless and take control now. -
The Era of Cultural Transparency in Advertising
This session explores how to overcome the challenge of connecting with audiences across different geographies and provides actionable insights that you can implement in your visual strategy. -
Five Strategies for Winning the Price War When You Don’t have the Lowest Price
The best way to win a price war is to avoid engaging in one. -
Back-to-School Needs: 21st-Century Fundraising Platforms
Whoever solves these challenges, and solves them in disparate group contexts — public, private, charter schools, co-op schools — will be a hero to parents and their investors. -
So, You Want to Future-Proof Your Organization?
What kind of company are you and what kind of company do you strive to be? -
Inside the Black Media Upfronts… Success or Failure
Equity was what the Black Upfronts promised black-owned media companies. Instead, the landscape feels more barren than ever. -
Rethinking the Framework of Brand Response to Tragedies
When a brand does decide to engage, having the right internal and external team is essential to figuring out what a brand’s values are, what causes are important to them, and how they speak about those causes when the time comes. -
Are You Listening to Customers? – Assessing CX Feedback
It’s time companies switch from the old way of doing things — asking for feedback — and start gathering feedback through their customers’ behavior.
