CULTURE

With over half of the Gen Z population now shopping inside social apps — and Gen Alpha, raised on ad-free streaming and algorithmic curation, rarely encountering traditional ads at all — the rules of brand engagement are due for a reset.

Gen Z is rewriting the rules of brand engagement, yet many marketers continue to rely on stereotypes.

Every major societal institution has some sort of scam culture in its bones.

Gen Z is the most visible generation in advertising today, appearing in 93% of U.S. ads and 78% of U.K. ads.

Josh Richards and Brianna LaPaglia, co-hosts of the viral BFFs podcast, are redefining Gen Z culture.

This conversation with Alison Moore, CEO of Chief, explores how women are redefining leadership through nonlinear, multi-hyphenate careers.

Hunter Prosper, the storyteller behind Stories from a Stranger, joins fellow creators and brand leaders to explore how emotionally resonant, human-centered content can break through the noise—and why advertisers should take notice.

The session will explore what it truly takes for creators, brands, platforms, and leagues to connect with audiences in meaningful ways.

Join digital stars Chingu Amiga, Paco de Miguel, and Nico Botero from “Los Chicaneros”, alongside Pati Giemza (CEO of StayOnSocial, a leading talent management agency for creators in LATAM), for a dynamic conversation on creating content that speaks to the heart of Latin America and captivates the Hispanic market in the U.S. Discover how their cultural authenticity, bold storytelling, and savvy content strategies are breaking borders, building loyal communities, and inspiring cross-cultural connections.

Born entirely in the 21st century, Gen Alpha is the largest generation ever and the first generation to grow up fully immersed in digital technology, interactive media, and connection via social media from day one.