CULTURE
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Poor Localization Practices Can Not Only Impact Your Marketing Strategies, but Your Sales. Here’s What Brands Need to Know to Localize Effectively.
When launching into a new market, get on the ground, do your homework and educate yourself about that market. -
What Can Brands Learn About ‘Experience’ From Glastonbury
Even if Glastonbury isn’t appropriate for you, wherever your brand is presented with an opportunity to engage in person with customers, these examples highlight how you can present yourself as helpful and credible to make a connection. -
80% of U.S. Small Businesses Are Confident They Could Withstand a U.S. Economic Recession
The recovery report shows small businesses continue to adapt and prioritize a variety of strategies as market challenges remain constant. -
How to Pick the Right Influencers for Your Campaign to Ensure Success and Avoid Wasted Spend
By Chris Jacks, Director of Growth Strategy, HireInfluence The right influencer can bring incredible ROI and enhanced credibility to your brand. But picking the wrong influencer can have incredibly disastrous […] -
Understanding Asian American Retail Consumers
By 2024, Asian American buying power is projected to reach $1.6 trillion -
Marketing Today: Pop Culture, TikTok, and Everything in Between
All in all, marketing to the masses is not an easy ordeal. There’s always a fine line between the audience a brand already has and banks on, and the recruitment of new audiences. -
Seen, Skipped or Stereotyped: Defining the Details That Talk To DE&I In Imagery
This interactive workshop will give you the tools you need to effect change in your visual communications to be inclusive and representative of the world around you. -
Change the Image, Change Perceptions: Telling Asian American Stories through Visuals
More accurately, authentically, and generously representing the Asian American community can help drive cultural change. -
The Death of Purpose: How Bandwagoning Is Throttling Important Progress
If we truly want to make the world a better place through marketing, sometimes the best thing a brand can do is stand to the side and allow the companies that are truly changing the world to have the spotlight they deserve. -
Three Ways Industry Leaders Must Step Up to Protect Their Employees’ Basic Human Rights
Displays of solidarity are wonderful, but they mean nothing if we don’t put action behind them.
Recent Articles
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Podcaster Brinda Adhikari on Building Trust Through Curiosity, Not Correction
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Add to Cart, Add to Culture: The Full-Funnel Commerce Evolution
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When the Customer Sends an Agent with Abhay Singhal of InMobi & InMobi Advertising
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One YouTube, Too Many Strategies with Leah Malone of Pixability
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People Still Buy From People Featuring Madeline Schofield of Salesforce