CULTURE
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Employees Are The New Customers
It turns out that what’s good for employees is also good for companies, and it’s time to recognize your employee experience as a high-impact investment in your brand. -
4 Reasons We’re Piloting a 4-Day Workweek
With four-day workweeks steadily becoming “a thing,” we wanted to know if it’s possible and, if so, how to pull it off gracefully. -
As the Pandemic Fades, Will the Creative Consumer-Focused Marketing Approach Last?
While we hope the uncertainty and craziness of COVID-19 are in the rearview mirror at this point, we can take the lessons we learned and how we evolved as we move ahead. -
Why Resilient Product Life Cycles Deepen Consumer Loyalty
As people become more aware of the consequences of their purchasing behaviours, they’re looking to drastically reduce their carbon footprints and stick with brands that help them do it. -
Poor Localization Practices Can Not Only Impact Your Marketing Strategies, but Your Sales. Here’s What Brands Need to Know to Localize Effectively.
When launching into a new market, get on the ground, do your homework and educate yourself about that market. -
What Can Brands Learn About ‘Experience’ From Glastonbury
Even if Glastonbury isn’t appropriate for you, wherever your brand is presented with an opportunity to engage in person with customers, these examples highlight how you can present yourself as helpful and credible to make a connection. -
80% of U.S. Small Businesses Are Confident They Could Withstand a U.S. Economic Recession
The recovery report shows small businesses continue to adapt and prioritize a variety of strategies as market challenges remain constant. -
How to Pick the Right Influencers for Your Campaign to Ensure Success and Avoid Wasted Spend
By Chris Jacks, Director of Growth Strategy, HireInfluence The right influencer can bring incredible ROI and enhanced credibility to your brand. But picking the wrong influencer can have incredibly disastrous […] -
Understanding Asian American Retail Consumers
By 2024, Asian American buying power is projected to reach $1.6 trillion -
Marketing Today: Pop Culture, TikTok, and Everything in Between
All in all, marketing to the masses is not an easy ordeal. There’s always a fine line between the audience a brand already has and banks on, and the recruitment of new audiences.
