CULTURE
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How to Keep Up with Today’s Speed of Information: What the Ukraine War Has Taught Us
Brands should start to anticipate all the unexpected moments that their brand could either support or hinder their ability to connect with their audiences on shared values and goals, and ultimately deliver all their desired outcomes. -
Sustainability Is Not a Cost, It’s an Opportunity
By Martin Johnston, Founder and Managing Director at Earth Strategies The natural world is a masterful blueprint for balance, with everything in alignment. This is as true for the solar […] -
Yes, Black History Month Is Over… Now What?! Here’s How Marketers Can Celebrate Black Talent Year-Round for Our Collective Benefit
Embrace Black talent all year-round and I can promise you this: Your campaigns will be the better for it. -
In the Wake of the Attention Economy, It’s Time to Put the Customer Experience First
Utilising high-impact digital advertising opens the door for advertisers to capture the attention of audiences, without interrupting their browsing experience. -
Brands Navigating the Ukraine Crisis
There are many ways to approach a brand’s stance on Ukraine; companies need to make an informed and deliberate decision and to support it. -
2022: The Golden Age of Social Commerce
While it’s tempting to declare that social commerce is the future, the truth is, social commerce is trending now, growing at a rapid rate that requires brands to not just plan for its prevalence but to dive in today. -
Gen Z vs Baby Boomers: Follow the Money
By focusing on aligning monetization models with the needs and habits of this influential age group, publishers can improve their revenue and strengthen their audience ties. -
SXSW 2022 Was All About Resilience, Change and the Pursuit of Happiness
SXSW is many things, including a cultural, sensory and experiential overload that admittedly inspires and energizes, but it’s also exhausting in scale and impact. -
You’re Not Doing Truly Inclusive Work. You’re Just Saying You Are
Cultures have blended, and the process inside ad agencies should reflect that. You know it. I know it. But most of you aren’t doing it. You’re just saying that you are. -
Unforeseen Events: There’s No Need to Fear Forced Progression
These are just some examples of the agility and progression alive in events today. The industry is embracing a great reset – and I believe it will be all the better for it.
Recent Articles
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Podcaster Brinda Adhikari on Building Trust Through Curiosity, Not Correction
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Add to Cart, Add to Culture: The Full-Funnel Commerce Evolution
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When the Customer Sends an Agent with Abhay Singhal of InMobi & InMobi Advertising
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One YouTube, Too Many Strategies with Leah Malone of Pixability
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People Still Buy From People Featuring Madeline Schofield of Salesforce