CULTURE
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From the Ads, to the Halftime Show and the Announcers, How Super Bowl 56 Embraced 50+ Consumers
For nearly four hours, audiences were treated to a steady parade of people age 50+ on their screens, leaving no doubt that the network and its advertisers had older consumers firmly within their sights. -
The Era of Social Commerce Has arrived – Is Your Brand Ready to Capitalise?
Is your social storefront ready to meet the expectations of a new generation of consumers? With a new era upon us, patience is not a virtue. Now is the time to get involved. -
How Adland Can Defund the Business Model of Disinformation
Tackling disinformation, and disrupting the incentives that create it, is a moral, reputational, and commercial consideration. It also feeds into a much broader narrative about responsibility within our online ecosystem. -
What Sport Sponsorship Needs to Learn From Adtech
One of the key issues holding back the wider adoption of real-time measurement in sports sponsorship is the lack of standardized industry metrics. -
Commerce, Content and the Creator Economy: What’s New in 2022 for Influencer Marketing?
In 2022, a larger number of marketers will adopt and refine their influencer marketing strategies as new capabilities allow them to realise their full potential. From social commerce to advanced measurement and distribution, emerging trends are deepening the value of influencer marketing for brands looking to drive quantifiable business outcomes. -
How To Not Fumble Your UA Opportunity After Your Super Bowl Blitz
If mobile is a big part of your endgame, you’ll need to do a little bit more to push yourself across the goal line and turn that buzz into customers that want to engage with your mobile app. -
Four Insights Into the Beijing Winter Olympics You Should Snow
Many plan to watch the Winter Olympics on live TV, but publishers should note that highlights are more important for these games than their Summer counterparts. -
What Marketers Can Learn About CTV for the Midterm Elections — and Their Own Campaigns
Taking a dedicated, strategic approach to this key medium can help to develop better ads for candidates and deliver more relevant ads to viewers. -
The Marketer’s Dilemma: Redefining Gen Z
Gen Z could fuel growth, but they could also limit it. The actual problem, however, is not with Gen Z, it’s with the hard and fast definitions we use to label them. -
How 70+ Adults are Leading the Largest Online Migration of Any Single Demo in U.S. History
70+ adults’ rapid digital adoption is one of the most profound technological changes this country has ever seen. We’re entering new territory in marketing and advertising, where, for the first time, brands can reach a game-changing demo online and in a big way.
