CULTURE
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Commerce, Content and the Creator Economy: What’s New in 2022 for Influencer Marketing?
In 2022, a larger number of marketers will adopt and refine their influencer marketing strategies as new capabilities allow them to realise their full potential. From social commerce to advanced measurement and distribution, emerging trends are deepening the value of influencer marketing for brands looking to drive quantifiable business outcomes. -
How To Not Fumble Your UA Opportunity After Your Super Bowl Blitz
If mobile is a big part of your endgame, you’ll need to do a little bit more to push yourself across the goal line and turn that buzz into customers that want to engage with your mobile app. -
Four Insights Into the Beijing Winter Olympics You Should Snow
Many plan to watch the Winter Olympics on live TV, but publishers should note that highlights are more important for these games than their Summer counterparts. -
What Marketers Can Learn About CTV for the Midterm Elections — and Their Own Campaigns
Taking a dedicated, strategic approach to this key medium can help to develop better ads for candidates and deliver more relevant ads to viewers. -
The Marketer’s Dilemma: Redefining Gen Z
Gen Z could fuel growth, but they could also limit it. The actual problem, however, is not with Gen Z, it’s with the hard and fast definitions we use to label them. -
How 70+ Adults are Leading the Largest Online Migration of Any Single Demo in U.S. History
70+ adults’ rapid digital adoption is one of the most profound technological changes this country has ever seen. We’re entering new territory in marketing and advertising, where, for the first time, brands can reach a game-changing demo online and in a big way. -
#nofilter: The Power of Transparency on Social Media
With mindsets shifting and consumers increasingly speaking the language of #nofilter, brands and their ambassadors might benefit from making some tweaks to their communication style. -
Lessons from the Unicorns of New York City
At Advertising Week New York, during the panel “Unicorns of New York City,” Pat Kiernan, award-winning anchor at Spectrum News NY1 led a discussion with business leaders from two of the most innovative businesses, built right there in New York, to tell their stories. -
Engaging Gamified Experiences Begin with Emotion
Gamified experiences are most successful when you can tap into a core emotion that motivates intrinsic engagement. -
Wily Challengers and Athlete Tech: The 2022 Trends Making Waves in Sports Marketing
A new pedigree of challenger partnerships is joined by household stars including LeBron James leveraging their own individual sponsorship deals.
Recent Articles
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Podcaster Brinda Adhikari on Building Trust Through Curiosity, Not Correction
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Add to Cart, Add to Culture: The Full-Funnel Commerce Evolution
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When the Customer Sends an Agent with Abhay Singhal of InMobi & InMobi Advertising
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One YouTube, Too Many Strategies with Leah Malone of Pixability
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People Still Buy From People Featuring Madeline Schofield of Salesforce