CULTURE
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#nofilter: The Power of Transparency on Social Media
With mindsets shifting and consumers increasingly speaking the language of #nofilter, brands and their ambassadors might benefit from making some tweaks to their communication style. -
Lessons from the Unicorns of New York City
At Advertising Week New York, during the panel “Unicorns of New York City,” Pat Kiernan, award-winning anchor at Spectrum News NY1 led a discussion with business leaders from two of the most innovative businesses, built right there in New York, to tell their stories. -
Engaging Gamified Experiences Begin with Emotion
Gamified experiences are most successful when you can tap into a core emotion that motivates intrinsic engagement. -
Wily Challengers and Athlete Tech: The 2022 Trends Making Waves in Sports Marketing
A new pedigree of challenger partnerships is joined by household stars including LeBron James leveraging their own individual sponsorship deals. -
Diversity of All Kinds: What US Advertisers Are Still Missing
Everyone is fighting for visibility and as one of the most far-reaching and ubiquitous forms of media, advertising is essential for picking up the mantle of lasting change. -
Social Commerce Saved Our A$$
With around 3.9 billion global active users on social media, brands have to be on all platforms to make it big and reach half of the world’s population – what a gold mine to tap into! -
Shifts in Career Aspirations and Higher Education: How Gen Z’s Path Has Been Impacted by Social Media
Gen Z is going to be the generation of entrepreneurs, freelancers, and creatives. As a brand it is going to be imperative to keep your finger on this conversation, stay informed on the needs and wants of the younger generations, and lend your hand in facilitating the new iteration of education. -
The Forces That Will Reshape Nonprofit Marketing in 2022
Going into 2022, nonprofit marketers have a unique opportunity to tear up their old playbooks and forge new territory for their organizations in terms of channel mixes, data sets and audience insights. -
Keeping Up Appearances: Why the Beauty Industry Can No Longer Ignore Inclusion
People don’t necessarily look at beauty products in the same way they used to, granting new opportunities for brands and doing away with pre-COVID challenges. -
So, the Internet Turned Your Brand Into a Meme – Now What?
If a meme highlights a negative brand perception, work to change that perception and turn awareness into advocacy through an integrated communications campaign.
