CULTURE
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How Advertisers Can Reach Growing Audiences in Digital Audio
The continued growth of smartphone and smart speaker ownership solidifies digital audio as a growth opportunity advertisers would do well to take seriously. -
Corporate Social Responsibility: It’s No Longer an Option
Now more than ever, it’s imperative for brands to show that they legitimately support causes that are important to consumers, in ways that are not just “lip service.” -
Top Reasons Why You Should Leverage Empathy in Your 2022 Marketing
The good work that brands did in focusing on empathetic, unifying messaging in 2020 and 2021 still has a place in 2022. -
A Conversation with Nestlé on the ROI of Inclusivity
The emergence of Hispanics into the American mainstream is the biggest business growth opportunity of our time, and the effectiveness of engaging this group in-culture and in-language has never been more important. -
Why Marketers Should Adapt Their Advertising Strategies to Align with New Festive Shopping Patterns
This shopping season, marketers face a dynamic economic and social environment. Only by having an advertising strategy that is agile, responsive, and omnichannel can they be confident in their campaigns. -
For Enduring Credibility, Build Your Brand ‘Science-Up’
There is a tangible reason that your product is able to outperform competition or offer customers an advantage. That’s why its essence is quantifiable, and you should ground in that scientific fact. -
The Challenges Facing Influencer Marketing Regulations
Although regulations for influencer marketing are still being defined, the industry would welcome more robust guidelines and is taking steps toward implementing this for the benefit of brands, audiences, and content creators. -
How Can Brands Use Black Friday as Part of Their Marketing Strategy?
Black Friday is a crucial day in the retail calendar, and this year, sales are predicted to hit a record £9.1 billion. What was once a single shopping day is […] -
Sustainability in Video Production: The Climate Crisis is an Urgent Call for Action
Initiatives such as AdGreen’s carbon calculator are enabling the industry to work towards more sustainable practices and to help reach the goal of being zero net by 2030. But there won’t be change unless the entire industry leans in together. -
How Purpose-Driven Organizations Are Redefining Their Roles in Society
What do businesses need to consider when it comes to formulating and executing purpose-driven initiatives, and how can they ensure they remain authentic? Here are a few key qualities and approaches shared by the organizations that are successfully doing so.
