CULTURE
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Why Marketers Should Adapt Their Advertising Strategies to Align with New Festive Shopping Patterns
This shopping season, marketers face a dynamic economic and social environment. Only by having an advertising strategy that is agile, responsive, and omnichannel can they be confident in their campaigns. -
For Enduring Credibility, Build Your Brand ‘Science-Up’
There is a tangible reason that your product is able to outperform competition or offer customers an advantage. That’s why its essence is quantifiable, and you should ground in that scientific fact. -
The Challenges Facing Influencer Marketing Regulations
Although regulations for influencer marketing are still being defined, the industry would welcome more robust guidelines and is taking steps toward implementing this for the benefit of brands, audiences, and content creators. -
How Can Brands Use Black Friday as Part of Their Marketing Strategy?
Black Friday is a crucial day in the retail calendar, and this year, sales are predicted to hit a record £9.1 billion. What was once a single shopping day is […] -
Sustainability in Video Production: The Climate Crisis is an Urgent Call for Action
Initiatives such as AdGreen’s carbon calculator are enabling the industry to work towards more sustainable practices and to help reach the goal of being zero net by 2030. But there won’t be change unless the entire industry leans in together. -
How Purpose-Driven Organizations Are Redefining Their Roles in Society
What do businesses need to consider when it comes to formulating and executing purpose-driven initiatives, and how can they ensure they remain authentic? Here are a few key qualities and approaches shared by the organizations that are successfully doing so. -
Your Brand Is Inclusive, But What About Your Creator Strategy?
The concept of inclusivity has evolved significantly over the past decade. Inclusivity isn’t just about race, gender, or orientation, or a reaction to discrimination; it’s about different worldviews and backgrounds coming together to tell relevant, authentic stories. -
How Brands Must Prioritize Sustainability
The data is quite clear that people want brands to align with their values more than ever before, and even companies that have failed to promote sustainability have bounced back when they have made it their main goal. -
Agencies, Don’t Wait Until the Last Minute to Check for Inclusivity in Your Work
As you begin or continue your journey toward inclusive work, here are three tips to help you along the way. -
The Season of Giving is Here and It’s Not Fashionable to Be Late
Being human and authentic in brand messaging – whether sharing a promotion, apologising for shipping delays, or delivering a tear-worthy Christmas advert – is paramount as ever.
Recent Articles
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Podcaster Brinda Adhikari on Building Trust Through Curiosity, Not Correction
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Add to Cart, Add to Culture: The Full-Funnel Commerce Evolution
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When the Customer Sends an Agent with Abhay Singhal of InMobi & InMobi Advertising
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One YouTube, Too Many Strategies with Leah Malone of Pixability
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People Still Buy From People Featuring Madeline Schofield of Salesforce