CULTURE
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Your Brand Is Inclusive, But What About Your Creator Strategy?
The concept of inclusivity has evolved significantly over the past decade. Inclusivity isn’t just about race, gender, or orientation, or a reaction to discrimination; it’s about different worldviews and backgrounds coming together to tell relevant, authentic stories. -
How Brands Must Prioritize Sustainability
The data is quite clear that people want brands to align with their values more than ever before, and even companies that have failed to promote sustainability have bounced back when they have made it their main goal. -
Agencies, Don’t Wait Until the Last Minute to Check for Inclusivity in Your Work
As you begin or continue your journey toward inclusive work, here are three tips to help you along the way. -
The Season of Giving is Here and It’s Not Fashionable to Be Late
Being human and authentic in brand messaging – whether sharing a promotion, apologising for shipping delays, or delivering a tear-worthy Christmas advert – is paramount as ever. -
Grow your Brand with Hispanic Fans and the World’s Beautiful Game
For any brand looking to grow with Hispanics, the time is now, and soccer, often called “The Beautiful Game,” is a fantastic way to connect with this audience. -
Now Playing: Superpowered Audio
Audio enables today’s most powerful influencers and beloved brands to deliver compelling content and build deep, meaningful connections with listeners. -
5 Things Brands Can Learn from Neighborhood Data
A recent Nextdoor survey found that 73% say neighbors are their most important community. This enthusiasm for the neighborhood extends to nearly every aspect of their lives, from how they’re socializing to which businesses they’re supporting. -
Research Suggest Marketers Must Evolve The Men’s Fitness Category
According to Scott Bower, Co-Founder of brand consultancy Current Forward, brands in the men’s wellness space need to do extensive research with consumers to truly understand their mindsets, motivations and emotions. -
How to Keep Gen Z From Breaking Up With You
Brand loyalty is down. “Genuinfluencers” are in. YOLO is here to stay. Confused? Fear not – here’s how to re-engage with younger consumers, on their terms. -
Have You Got HER Back?
The pandemic took a disproportionate toll on women, but we’ve got the stats – and the solutions – to build fresh brand-led conversations that will work.
