CULTURE
-
Why Tech-Enabled Healthcare is (Totally) Here to Stay
Patients are now digital-savvy consumers, forcing the medical sector to shift from B2B to B2C – bringing plenty of opportunities for growth in the process. -
Q&A iStock-Mind Share Partners Workplace Mental Health Guidelines
The way you choose to visualize your employees at work matters—and can have a real impact on the way they see themselves and others, as well as how supported they feel at work. -
The Gaming Media Channel Is Not Just Mobile, But Global
As ‘mobile advertising’ and ‘mobile games advertising’ increasingly become a distinction without a difference, it’s clear that this opportunity is comparable to the early days of social media as a media channel. -
The Six Best Ways to Connect Brands to Culture
What is the key to increase relevance, driving brand love and, ultimately, revenue? Well, the answer isn’t far off from how one got to be class president or homecoming king/queen in high school. -
Painters Wanted
Of the omni-present Covid-recovery “we’re hiring” pleas, perhaps among the most curious comes from a media company in Brooklyn aggressively seeking . . . more sign painters. -
The Evolution of ViacomCBS’ Multicultural Marketing Capabilities
When it comes to marketing across multicultural audiences such as Black, LatinX, and Asian American Pacific Islanders, it’s imperative to target segments authentically, and that’s what is playing out across the industry today. -
Culture of Influence: From Creator to Corporation
With increasing power and cultural cache, today’s biggest influencers are creative powerhouses at the frontlines of a rapidly evolving influence marketing industry. -
Authenticity in Advertising
Ok, so we’re not saving lives, but if I’m selling you a hamburger, you’ll know you’re being sold a hamburger. Terms and Conditions apply. -
Sex, Drugs, and Revolution: How Women’s Health Brands Are Driving Radical Change
Deborah Stafford-Watson, Head of Provocation & Strategy UK at Elmwood, explores the profound shift in messaging at the core of women’s health care products. -
Watch: Tips for Showing “Mature Female Friendships”
If you’re marketing to women over 40, take the time to understand what that looks like. Here’s some advice to get you started. Welcome to Shutterstoop, a video series in […]
