CULTURE
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Research Suggest Marketers Must Evolve The Men’s Fitness Category
According to Scott Bower, Co-Founder of brand consultancy Current Forward, brands in the men’s wellness space need to do extensive research with consumers to truly understand their mindsets, motivations and emotions. -
How to Keep Gen Z From Breaking Up With You
Brand loyalty is down. “Genuinfluencers” are in. YOLO is here to stay. Confused? Fear not – here’s how to re-engage with younger consumers, on their terms. -
Have You Got HER Back?
The pandemic took a disproportionate toll on women, but we’ve got the stats – and the solutions – to build fresh brand-led conversations that will work. -
Why Tech-Enabled Healthcare is (Totally) Here to Stay
Patients are now digital-savvy consumers, forcing the medical sector to shift from B2B to B2C – bringing plenty of opportunities for growth in the process. -
Q&A iStock-Mind Share Partners Workplace Mental Health Guidelines
The way you choose to visualize your employees at work matters—and can have a real impact on the way they see themselves and others, as well as how supported they feel at work. -
The Gaming Media Channel Is Not Just Mobile, But Global
As ‘mobile advertising’ and ‘mobile games advertising’ increasingly become a distinction without a difference, it’s clear that this opportunity is comparable to the early days of social media as a media channel. -
The Six Best Ways to Connect Brands to Culture
What is the key to increase relevance, driving brand love and, ultimately, revenue? Well, the answer isn’t far off from how one got to be class president or homecoming king/queen in high school. -
Painters Wanted
Of the omni-present Covid-recovery “we’re hiring” pleas, perhaps among the most curious comes from a media company in Brooklyn aggressively seeking . . . more sign painters. -
The Evolution of ViacomCBS’ Multicultural Marketing Capabilities
When it comes to marketing across multicultural audiences such as Black, LatinX, and Asian American Pacific Islanders, it’s imperative to target segments authentically, and that’s what is playing out across the industry today. -
Culture of Influence: From Creator to Corporation
With increasing power and cultural cache, today’s biggest influencers are creative powerhouses at the frontlines of a rapidly evolving influence marketing industry.
Recent Articles
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Stop Building Ad Products Like It’s 2019
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Three Ways to Turn Creative Into a Performance Lever Across a Fragmented Media Landscape
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The Modern Marketer’s Guide to Growth Due Diligence in Tech M&A
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Is AI Pushback Driving User Acquisition Away From the Platforms?
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The Computer Has Eyes So Fix Your Discoverability with Ross Kramer, CEO & Co-Founder of Listrak