CULTURE
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Painters Wanted
Of the omni-present Covid-recovery “we’re hiring” pleas, perhaps among the most curious comes from a media company in Brooklyn aggressively seeking . . . more sign painters. -
The Evolution of ViacomCBS’ Multicultural Marketing Capabilities
When it comes to marketing across multicultural audiences such as Black, LatinX, and Asian American Pacific Islanders, it’s imperative to target segments authentically, and that’s what is playing out across the industry today. -
Culture of Influence: From Creator to Corporation
With increasing power and cultural cache, today’s biggest influencers are creative powerhouses at the frontlines of a rapidly evolving influence marketing industry. -
Authenticity in Advertising
Ok, so we’re not saving lives, but if I’m selling you a hamburger, you’ll know you’re being sold a hamburger. Terms and Conditions apply. -
Sex, Drugs, and Revolution: How Women’s Health Brands Are Driving Radical Change
Deborah Stafford-Watson, Head of Provocation & Strategy UK at Elmwood, explores the profound shift in messaging at the core of women’s health care products. -
Watch: Tips for Showing “Mature Female Friendships”
If you’re marketing to women over 40, take the time to understand what that looks like. Here’s some advice to get you started. Welcome to Shutterstoop, a video series in […] -
Introducing the 2021 Madison Avenue Walk of Fame Winners!
And the winners of the 2021 Madison Avenue Walk of Fame are… Liberty Mutual’s LiMu Emu & Doug and Microsoft’s Clippy! -
Immersion is Far More Than a Personal Playlist
Today marketers have nearly endless choices, but audience time and attention are tight. People are moving away from many traditional sources, and they’re tired of their screens. -
How Top Fashion Brands are Advertising on Social Media
According to Pew Research Center, today in the US, seven-in-ten are using social media. Of that group, younger adults are the most loyal and heavy social media users, creating an unparalleled marketing opportunity. -
AWNewYork 2021: Lessons in Authentic DE&I: Thoughtfully Impacting Branding and Advertising, from the Inside, Out
Join us as we explore how the LGBTQ+, Black and Latinx communities are represented by adland, as well as women and non-binary people all over the world.
Recent Articles
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Podcaster Brinda Adhikari on Building Trust Through Curiosity, Not Correction
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Add to Cart, Add to Culture: The Full-Funnel Commerce Evolution
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When the Customer Sends an Agent with Abhay Singhal of InMobi & InMobi Advertising
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One YouTube, Too Many Strategies with Leah Malone of Pixability
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People Still Buy From People Featuring Madeline Schofield of Salesforce