CULTURE
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Introducing the 2021 Madison Avenue Walk of Fame Winners!
And the winners of the 2021 Madison Avenue Walk of Fame are… Liberty Mutual’s LiMu Emu & Doug and Microsoft’s Clippy! -
Immersion is Far More Than a Personal Playlist
Today marketers have nearly endless choices, but audience time and attention are tight. People are moving away from many traditional sources, and they’re tired of their screens. -
How Top Fashion Brands are Advertising on Social Media
According to Pew Research Center, today in the US, seven-in-ten are using social media. Of that group, younger adults are the most loyal and heavy social media users, creating an unparalleled marketing opportunity. -
AWNewYork 2021: Lessons in Authentic DE&I: Thoughtfully Impacting Branding and Advertising, from the Inside, Out
Join us as we explore how the LGBTQ+, Black and Latinx communities are represented by adland, as well as women and non-binary people all over the world. -
Seasonal Targeting Requires Publishers’ Insight
Behavioural insights will help marketers thrive this holiday season as shoppers stay online. -
Holiday travel will look different this year. Here’s how marketers can be ready
With the holiday season fast approaching, travelers are making choices we haven’t seen before. But that’s no cause for despair. -
Inside Google Marketing: 3 Rules Driving Our Holiday Retail Strategy
By Michelle Scruggs, Performance Media Lead at Google North America The holidays are a critical season for Google Media Lab. We’re the team that plans, buys, runs, and assesses media […] -
Green Elbows: Nudging Consumers Towards Sustainable Behaviours
Eco marketing is growing, by necessity, and with increasing urgency. But that doesn’t mean everyone buys into it. -
Why Every Company Should Target Hispanic Consumers (Starting Immediately)
With its exploding population, growing spending power and youthful bent, the U.S. Hispanic population segment represents a lucrative opportunity for savvy marketers. -
Covid Ad Pitch: Keep Moving
Despite Covid — perhaps BECAUSE of Covid — robust ad campaigns pitch relocation and tourism. CTvisit (Connecticut) is spending nearly triple the typical amount on its fall regional campaign.
