CULTURE
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Seasonal Targeting Requires Publishers’ Insight
Behavioural insights will help marketers thrive this holiday season as shoppers stay online. -
Holiday travel will look different this year. Here’s how marketers can be ready
With the holiday season fast approaching, travelers are making choices we haven’t seen before. But that’s no cause for despair. -
Inside Google Marketing: 3 Rules Driving Our Holiday Retail Strategy
By Michelle Scruggs, Performance Media Lead at Google North America The holidays are a critical season for Google Media Lab. We’re the team that plans, buys, runs, and assesses media […] -
Green Elbows: Nudging Consumers Towards Sustainable Behaviours
Eco marketing is growing, by necessity, and with increasing urgency. But that doesn’t mean everyone buys into it. -
Why Every Company Should Target Hispanic Consumers (Starting Immediately)
With its exploding population, growing spending power and youthful bent, the U.S. Hispanic population segment represents a lucrative opportunity for savvy marketers. -
Covid Ad Pitch: Keep Moving
Despite Covid — perhaps BECAUSE of Covid — robust ad campaigns pitch relocation and tourism. CTvisit (Connecticut) is spending nearly triple the typical amount on its fall regional campaign. -
Our Mis-Invested Youth
As markets threaten to close a window of opportunity on younger generations’ financial security, AML Head of Strategy Christian Barnes calls on investment firms to start showing EQ as well as IQ – before it’s too late. -
Looking Beyond Host-Read Ads to Make an Impact in Audio
As podcast listenership continues to skyrocket, marketers are allocating a greater portion of their media budgets to this increasingly popular medium. Today, advertisers are spending more on podcast advertising than ever before. -
Why It’s Time To Move From Brainstorming To Brainsteering
Stimulating and creating a space – both physically, emotionally and intellectually – where ideas can be formed, new thinking can be encouraged, and product development can be shared and inspired is often easier said than done. -
To Embrace All Multicultural Markets, Companies Must Become Multicultural
As marketers consider their internal and external practices where thoughtful DEI is concerned, I think the advertising industry might be ripe for change within its oldest institutions.
Recent Articles
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Podcaster Brinda Adhikari on Building Trust Through Curiosity, Not Correction
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Add to Cart, Add to Culture: The Full-Funnel Commerce Evolution
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When the Customer Sends an Agent with Abhay Singhal of InMobi & InMobi Advertising
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One YouTube, Too Many Strategies with Leah Malone of Pixability
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People Still Buy From People Featuring Madeline Schofield of Salesforce