CULTURE
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Are We Ready to Live in a Fully Virtual World?? Are you [virtually] Experienced?
Sudden lockdowns caused many brands to scramble to create digital experiences to fill the void in 2020. But as we settle back into a more physical world, are these virtual experiences here to stay? Three marketers weigh in on what our virtual future might look like. -
Looking to the East: The Future of e-commerce
2020 was a game-changer for e-commerce in Europe. Brands and retailers have surged towards digital channels and omnichannel marketing has become a true buzzword. Some of our clients have seen their e-commerce sales double after just a few weeks. -
Why Dynamic Host-Read Ads Are The Hottest Trend In Podcasting
For publishers and advertisers alike, podcasts have grown in importance over the past twelve months to become one of the most exciting and effective market channels available today. -
The Power Of Diverse Business, Cyberpunk 2077, And Living Out Pride Every Day
Lorenzo Thione is the Managing Director at Gaingels. A venture investment group focused on investing and supporting LGBT+ founded/led startups. He recently sat down with Nick Woodford, content manager at Anzu, to talk about the ground-breaking work that Gaingels do. -
What’s the Purpose of Purpose?
Brand Purpose (capital ‘p’) offers the WHY a brand does what it does. It goes beyond profits, offering a reason for being that’s grounded in humanity. And, as many brands have recognized this past 18 months, that Purpose can be a guiding and stabilizing light in dark times. -
How Conscious Brands Can Help The LGBTQ+ Community
In the past few years, brands have started to embrace the LGBTQ+ community, often changing their logos to feature rainbow colours during Pride months to show their support. Having worked in the media ecosystem, I noticed that there were still things that needed to change for brands to show their support further. -
Here’s What It Will Take to Reach People Who Are Avoiding the Vaccine
COVID-19 vaccines have been rolling out across the U.S. for six months now, but the real work for vaccination campaigns is just beginning. As supply eclipses demand, all eyes are turning to Americans who have expressed hesitancy or outright resistance to being vaccinated against COVID-19. -
How Covid-19 Fast-Tracked Innovation In Contract Compliance Auditing
In the 20 years since FirmDecisions first made media contract compliance auditing an integral part of many leading brands’ system of checks and balances, much has changed in the marketing ecosystem. -
Why Economic Recovery is Making it Harder to Sell Online
During the spring of 2020, when Covid-19 lockdowns spread across the U.S., numerous advertisers on Facebook, Amazon and elsewhere paused their campaigns. -
Maximize Travel And Hospitality Loyalty Programs For The Post-Pandemic Rebound
For brands that manage a loyalty program in the travel space, now is the time to conduct a thorough review of both your loyalty program and your loyalty strategies to ensure you can make the most of the recovery phase.
