CULTURE
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How Covid-19 Fast-Tracked Innovation In Contract Compliance Auditing
In the 20 years since FirmDecisions first made media contract compliance auditing an integral part of many leading brands’ system of checks and balances, much has changed in the marketing ecosystem. -
Why Economic Recovery is Making it Harder to Sell Online
During the spring of 2020, when Covid-19 lockdowns spread across the U.S., numerous advertisers on Facebook, Amazon and elsewhere paused their campaigns. -
Maximize Travel And Hospitality Loyalty Programs For The Post-Pandemic Rebound
For brands that manage a loyalty program in the travel space, now is the time to conduct a thorough review of both your loyalty program and your loyalty strategies to ensure you can make the most of the recovery phase. -
Three Tips on How to Build a More Successful Creative Team
Say a company has successfully identified a problem or opportunity. What is the next step? -
Hybrid Models Are Helping Speed Up Digital Transformation
The Digital Transformation taking over today’s world is an inevitable revolution that will keep growing as tech advances. -
Authentic Approaches To Improving Advertising Industry Inclusion
Cultural inclusion is gaining prominence in the advertising industry and in recent years it has taken great strides forward. Here, we talk to four agency heads across Australia and New Zealand, who have been bringing indigenous voices and cultural values further into the mainstream advertising and media environment. -
A Global Talent Pool Requires a New Focus On Culture
Think back to the long-ago pre-pandemic days of 2019, when engineering leaders and hiring managers brainstormed the best ways to create supportive, inspiring team cultures. -
It’s Pride Month—Here are 4 Tips to Help You Authentically Represent the LGBTQ+ Community
In this era of inclusion, which has become synonymous with diversity, brands need to show what really matters. In the LGBTQ+ community, it’s important to connect through imagery that feels real and avoids using stereotypes as shorthand. -
Why It’s Still Important To Take Part In Industry Events
Despite the pandemic, the benefits of attending conferences – albeit virtually or in person – have never really changed. Here, industry trade show regular, Josh Paterson of Grammatik Agency explores the benefits of the future of events and how a hybrid experience will be the way forward in the months ahead. -
With Signal Loss a Reality, Creative Is The Intelligent Place for Advertisers To Focus
Advertising has long been about three things: audience, placement, and creative. But creative, the third path through these woods remains the road less traveled. This is a huge missed opportunity. Creativity is the most important factor in campaign performance.
Recent Articles
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Stop Building Ad Products Like It’s 2019
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Three Ways to Turn Creative Into a Performance Lever Across a Fragmented Media Landscape
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The Modern Marketer’s Guide to Growth Due Diligence in Tech M&A
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Is AI Pushback Driving User Acquisition Away From the Platforms?
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The Computer Has Eyes So Fix Your Discoverability with Ross Kramer, CEO & Co-Founder of Listrak