CULTURE
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The Creative Lens: A Special Kind of Agency
New Zealand-founded agency Special Group has recently taken out Campaign UK’s Global Creative & Independent Agency of the Year award. Founder, Tony Bradbourne, reveals some of the secrets of its internationally renowned creative. -
The Best I’ve Ever ‘Ad with Brett Armstrong, TikTok ANZ
Ahead of AWAPAC 2021, Advertising Week presents a Q&A with Brett Armstrong, General Manager, Global Business Solutions, TikTok ANZ -
Who Are The Zenners? Discovering The Generation Missing Out On The Advertising Action
There is still only a very limited number of brands that use older people in their content for products and services that aren’t age-related. Brands are often too quick to assume that younger demographics are the only ones engaging with digital. -
Why TV Ads Are Still King
Consumers are devoting their time to an ever-more diverse portfolio of devices and formats, so it can be tempting to assume that traditional formats must have lost some of their shine; mass digitization during the pandemic has only fueled these assumptions. -
Expressing Certainty in Social Media Messages Engages Consumers
As COVID-19 lockdowns begin to ease, global digital immersion has become impossible to ignore – and social media has quickly become the lifeblood of every brand’s marketing strategy. -
The Future of Live Events
2020 marked a trying time for us all. As we inch closer to the pandemic’s end, can we look back and call out the inspiring moments associated with it too? -
The Friends Reunion: Four New Marketing Insights about 50+ Consumers
For many Gen Xers and Boomers like myself, Friends was a cultural touchstone; it reflected who we were as twenty- and thirty-somethings before it signed off in 2004. -
Capturing The Spirit Of Summer 2021 With Intelligent Creative
A combination of the roadmap out of lockdown and an effective vaccine rollout means UK consumers are starting to envisage a more positive future. -
Driving Client Growth in 2021
Here are 5 significant commerce media opportunities that you can try with your clients – all with multiple important benefits. -
B2B Marketers’ New Job: Listen
To better understand the rise of intent, B2B marketers need to think about their core function: listening to what their prospective buyers are looking for.
