CULTURE
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It’s Time To Rewrite The Rules For A Sustainable Advertising Ecosystem
The digital advertising industry has been operating at the expense of user privacy for a long time. As an industry, we need to make some fundamental changes to redress the balance. -
A Sustainable Planet Leads to Sustainable Profit
There are plenty of lessons to take to heart from 2020. Both the pandemic and the social justice movements ignited by the death of George Floyd in the U.S. have cracked open the protective shields many brands had been hiding behind. -
Great Minds At Work: Streaming
In a panel by Advertising Week, presented by Magnite, we get an inside look into the billion-dollar growth of the company Pluto, which was recently acquired by ViacomCBS, how Roku navigates viewer and brand relationships, and how CTV opens a world of opportunities for live sports advertising. -
For Live Events Marketers, Now Is the Time to Position for Pent-Up Demand
Among the industries devastated by the global pandemic, perhaps none have been as thoroughly ravaged as the live events space. In a single year, the live events industry took a more than $30 billion hit in terms of lost revenue, and the crisis isn’t over yet. -
Meaner and Nicer: Reflecting on 20 Years in Communications
The title of this article, Meaner and Nicer, expresses the realities of starting and owning a business. It reflects the advancing and changing environment in which my firm was built, as well as the marketplace’s reaction to the evolution in needs, attitudes and world views that span two decades. -
Connection, Culture And The Rise Of Online Community
Need help mastering a complicated recipe? Inspiration for up-cycling old furniture? Tips on how to homeschool while working a full-time job? Advice for re-entering the world as it slowly starts to open back up? There’s an online community for that on Reddit. -
Corporate Leaders: Do Your Words Fit Your Culture And Values?
Work culture matters. Now more than ever. Who you are and what you stand for matters to people who work at your company and buy your products. -
What The Top iStock Searches Of 2020 Can Mean For Small Businesses
While every part of the business community has been affected by ever-changing regulations, closing and re-openings, as well as health and safety guidelines, impacts to the small business community have been significant. -
Purpose On The Rise
Not much is guaranteed in a post-Covid world, but we’ll tell you one thing: Gen Z wants action. -
What Will Creating A Company’s Culture Mean in 2021?
Nurturing and sustaining culture and its values are important for any leadership team, but 2021 will be a uniquely critical time to support employees, as the definition of “company culture” continues to shift.
Recent Articles
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Podcaster Brinda Adhikari on Building Trust Through Curiosity, Not Correction
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Add to Cart, Add to Culture: The Full-Funnel Commerce Evolution
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When the Customer Sends an Agent with Abhay Singhal of InMobi & InMobi Advertising
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One YouTube, Too Many Strategies with Leah Malone of Pixability
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People Still Buy From People Featuring Madeline Schofield of Salesforce