CULTURE
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For Live Events Marketers, Now Is the Time to Position for Pent-Up Demand
Among the industries devastated by the global pandemic, perhaps none have been as thoroughly ravaged as the live events space. In a single year, the live events industry took a more than $30 billion hit in terms of lost revenue, and the crisis isn’t over yet. -
Meaner and Nicer: Reflecting on 20 Years in Communications
The title of this article, Meaner and Nicer, expresses the realities of starting and owning a business. It reflects the advancing and changing environment in which my firm was built, as well as the marketplace’s reaction to the evolution in needs, attitudes and world views that span two decades. -
Connection, Culture And The Rise Of Online Community
Need help mastering a complicated recipe? Inspiration for up-cycling old furniture? Tips on how to homeschool while working a full-time job? Advice for re-entering the world as it slowly starts to open back up? There’s an online community for that on Reddit. -
Corporate Leaders: Do Your Words Fit Your Culture And Values?
Work culture matters. Now more than ever. Who you are and what you stand for matters to people who work at your company and buy your products. -
What The Top iStock Searches Of 2020 Can Mean For Small Businesses
While every part of the business community has been affected by ever-changing regulations, closing and re-openings, as well as health and safety guidelines, impacts to the small business community have been significant. -
Purpose On The Rise
Not much is guaranteed in a post-Covid world, but we’ll tell you one thing: Gen Z wants action. -
What Will Creating A Company’s Culture Mean in 2021?
Nurturing and sustaining culture and its values are important for any leadership team, but 2021 will be a uniquely critical time to support employees, as the definition of “company culture” continues to shift. -
Transforming Organizations for the Modern Day Ad Exec
From the Mad Men era to the creative zeitgeist of today, the ad industry has experienced quite the transformation. The industry as a whole, the work it produces, and its clients are frequently studied and discussed. -
To Work, Health Passports Need Highly Coordinated Verification and Authentication
McKinsey estimates that in the US, the pandemic is likely to be influential in our lives until at least Q3 or Q4 2021, which means we have at least 6 months where our proof of health matters significantly to our ability to move freely. -
Giving Voice to the Audio Creator Community
The fact that the vast majority of audio content is not easily accessible or discoverable makes you wonder how much this has held audio back as a medium?
Recent Articles
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The Computer Has Eyes So Fix Your Discoverability with Ross Kramer, CEO & Co-Founder of Listrak
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Beyond the Visit: What the Bayeux Tapestry Tells Us About the Real Value of an Exhibition
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Retail Marketing Needs to Be More Emotionally Intelligent
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3 Shifts Publishers Need to Survive AI’s Next Phase
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Brands Need to Think Like Broadcasters, Not Advertisers