CULTURE
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Five Tips to Make Your Next Virtual Company Event A Success
While there is still much uncertainty, how can businesses unaccustomed to virtual-only events ensure that those planned for 2021 will go off without a hitch? -
Managing For Diversity on a Global Engineering Team Across Time Zones
Engineers knit together to create highly orchestrated agile teams, meeting together for daily standups, code review and collaborations, all of which must be approached differently in a remote setting. -
Why the Nostalgia Social Media Trend Is One to Watch in 2021
During 2020 and 2021, we’ve seen nostalgia everywhere. It makes sense, right? There’s no better time to pine for the past and relive happy memories than when we’re stuck at home during lockdown. Nostalgia has made its way into every walk of life, from our wardrobes to our Instagram feeds. -
Taking The Handbrake Off: Putting Brand At The Core Of Digital
In a digital-first world shouldn’t your digital experience be completely cohesive with your brand? I explored this recently in a webinar called For Tech’s Sake: Where Does Brand Sit In Tech Obsessed Digital Marketing and that led to an interesting conversation with Dom Boyd, MD of Insights and Offer at Kantar UK. -
What’s After Digital Transformation in Marketing? Scientific Transformation
Whether it’s farmers, stockbrokers, sports team executives, or pilots, people and things perform better when data, algorithms, and science guide them. -
AWMoms: Autism Awareness Month – On To Plan C
Since my previous story for AWMoms last year, the pandemic brought us to “Plan C”. (Spoiler alert- it hasn’t been horrible.) -
Let The Legacy Of International Women’s Day Be Practical Support From Business
With 5.4 million women losing their jobs since the pandemic hit, it’s not good enough to pat women on the back and provide words of encouragement about change and support. Businesses need to provide real opportunities to help women get back on track and progress in their careers. -
The Advertising Industry Has Yet to be Digitally Transformed – Here is What the Future Looks Like
We know that half of the digital ad spend is impacted negatively by fraud. The industry has remained tolerant of fraud, which impacts the smallest to largest media outlets. In fact, Facebook announced that it deleted 4.5 billion fake accounts in the first nine months of 2020 alone. -
4 Tips to Hack Your Brain for More Creativity
Wake up. Eat breakfast. Get ready for work. Check email. Respond to requests. Do the job you were assigned. Finish. Eat. Relax. Repeat. -
Female Voices: How Retail Leadership Is Evolving With Changing Times
While the future of retail remains unclear, there’s no denying that more changes are on the horizon. By accepting that things won’t go back to how they were before the pandemic, retail leaders can stay agile and ready to meet the needs of both customers and employees.
