CULTURE
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Transforming Organizations for the Modern Day Ad Exec
From the Mad Men era to the creative zeitgeist of today, the ad industry has experienced quite the transformation. The industry as a whole, the work it produces, and its clients are frequently studied and discussed. -
To Work, Health Passports Need Highly Coordinated Verification and Authentication
McKinsey estimates that in the US, the pandemic is likely to be influential in our lives until at least Q3 or Q4 2021, which means we have at least 6 months where our proof of health matters significantly to our ability to move freely. -
Giving Voice to the Audio Creator Community
The fact that the vast majority of audio content is not easily accessible or discoverable makes you wonder how much this has held audio back as a medium? -
Humanising Experiences
Culture is what differentiates us from the other living creatures on earth. Learning how to communicate with others is a social process regardless of the channel. -
Connected Consciousness
It’s the curious nature of humanity, when these x-in-a-lifetime events arise, to look downwards and backwards, at our dashboards, in our rearview mirrors. But eventually, we realize we must look through the windshield and, once again, beyond the hood and to the horizon. -
Why Your Creative Approach Won’t Work in the “Next Normal”
With the success of mass vaccination programs, the end of the pandemic feels more insight than ever before—and the return of in-person public life seems imminent. -
Five Tips to Make Your Next Virtual Company Event A Success
While there is still much uncertainty, how can businesses unaccustomed to virtual-only events ensure that those planned for 2021 will go off without a hitch? -
Managing For Diversity on a Global Engineering Team Across Time Zones
Engineers knit together to create highly orchestrated agile teams, meeting together for daily standups, code review and collaborations, all of which must be approached differently in a remote setting. -
Why the Nostalgia Social Media Trend Is One to Watch in 2021
During 2020 and 2021, we’ve seen nostalgia everywhere. It makes sense, right? There’s no better time to pine for the past and relive happy memories than when we’re stuck at home during lockdown. Nostalgia has made its way into every walk of life, from our wardrobes to our Instagram feeds. -
Taking The Handbrake Off: Putting Brand At The Core Of Digital
In a digital-first world shouldn’t your digital experience be completely cohesive with your brand? I explored this recently in a webinar called For Tech’s Sake: Where Does Brand Sit In Tech Obsessed Digital Marketing and that led to an interesting conversation with Dom Boyd, MD of Insights and Offer at Kantar UK.
Recent Articles
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Podcaster Brinda Adhikari on Building Trust Through Curiosity, Not Correction
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Add to Cart, Add to Culture: The Full-Funnel Commerce Evolution
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When the Customer Sends an Agent with Abhay Singhal of InMobi & InMobi Advertising
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One YouTube, Too Many Strategies with Leah Malone of Pixability
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People Still Buy From People Featuring Madeline Schofield of Salesforce