CULTURE
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The New Tools for Tangible Transformation
As brands seek to continue transforming at speed, they require a new set of tools to build a structure that will withstand shake-ups in the digital landscape. -
Kind Words at Work
The pandemic turned work-life on its head. We’re caught in the tumbling load of a never-ending workday, pinballing between Zoom and Slack, duking it out with the family for WiFi, dishes piling up around us in our office…er…kitchen, and just trying to hold it together while we just. take. a. minute. to. remember. what. day. it. is. -
Why Digital Advertising Needs To Embrace Human Experience
Of all the common themes in science fiction – spaceship battles, alien invasions, colonized planets – the most tenacious might be the question of what happens when machines become more like people. -
2020 Put The Social In Media, But What Will 2021 Look Like?
Last year was the year we lived vicariously through social media. Cooped up indoors, it was our portal to the outside world, removing the miles between us and our friends, family and colleagues. -
Super Bowl Ads Fumbled the Ball on COVID-19
Years from now, when historians and cultural anthropologists look back at the 2021 Super Bowl ads, what will they glean about our culture today? -
Facebook’s Winter of Discontent
Though Facebook and Apple have been taking jabs at each other for years, the past two years seems to have been an acceleration toward an unavoidable crash. One that the industry has been nervously watching. -
Ageism in Media Buying: The $4 Trillion Missed Opportunity
Within the advertising world, there is an inherent stigma associated with targeting older consumers. Too often marketers believe their next job lies in reaching young, hip consumers rather than focusing on the customers that are going to translate to the most sales today. -
2020: The Great Accelerator of Trends
Times of crisis lead to spikes in innovation and enterprise. And times of global crisis lead to global changes. -
Are You Super Bowl Ready?
The Super Bowl is the single biggest entertainment event in the United States, and has always been a cornerstone strategy for brands to reach a massive audience in a brand-safe environment (wardrobe malfunctions notwithstanding). -
Why Your 2021 Brand and Product Strategy Should Include Concept Testing
Concept testing, whether it’s for early ideas or for alpha and beta testing of new products and devices, can help companies avoid expensive failures and maximize new revenue streams.
