CULTURE
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2020: The Great Accelerator of Trends
Times of crisis lead to spikes in innovation and enterprise. And times of global crisis lead to global changes. -
Are You Super Bowl Ready?
The Super Bowl is the single biggest entertainment event in the United States, and has always been a cornerstone strategy for brands to reach a massive audience in a brand-safe environment (wardrobe malfunctions notwithstanding). -
Why Your 2021 Brand and Product Strategy Should Include Concept Testing
Concept testing, whether it’s for early ideas or for alpha and beta testing of new products and devices, can help companies avoid expensive failures and maximize new revenue streams. -
Inspiring The Next Generation Of Digital Practitioners With BIMA’s Digital Day
Amanda Follit knows the effect of hearing the wrong words at the wrong time: “Many moons ago, I was put off anything to do with computers by just one teacher, and that changed the path I took for a while,” she recalls. -
Finding and Hiring Talent in a Remote Work Climate
Technology is transforming the creative space. Wripple is the first agency services platform that lets you find expert, on-demand teams. We interviewed Co-Founder Ray Samuels for more insight into the mission to make it easier to find and hire talent and what this means for space in 2021. -
Marketing Calendars: How To Make Your Predictions Become A Reality
2021 marketing predictions are two a penny. As an alternative, I suggest you create a calendar for what you want to achieve, then do it. -
Is 2021 the Year Aliens Finally Bring Elvis Back to Us?
Our insatiable desire for instant gratification is now being met more often than not. So what does that mean for 2021? -
In Pursuit of Personal Bias: Pushing Past the Surface to Understand How People Think and Act
We are taking a stance on issues like never before. But what is really driving our actions? The answer isn’t always clear. Understanding hidden, personal biases and how they motivate people has been at the root of marketing and advertising for decades. -
The Rise of the Spectator
As we approach 2021 with little confidence in things returning to normal any time soon, is it time for brands to help add some much-needed friction back into people’s lives? -
5 Reasons New Business Pitching Will Stay Remote In 2021
2020 was a year of challenges, but also, a year of learnings… sometimes the hard way. Suddenly, everything in our agencies changed, and we had to learn how to communicate, brainstorm, chat, present, produce… everything we used to do, but we had to learn how to do in a completely different way, and from a distance—remotely.
Recent Articles
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The Computer Has Eyes So Fix Your Discoverability with Ross Kramer, CEO & Co-Founder of Listrak
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Beyond the Visit: What the Bayeux Tapestry Tells Us About the Real Value of an Exhibition
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Retail Marketing Needs to Be More Emotionally Intelligent
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3 Shifts Publishers Need to Survive AI’s Next Phase
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Brands Need to Think Like Broadcasters, Not Advertisers