MODERN MARKETING + MEASUREMENT
Explores the evolving landscape of analytics, attribution, and marketing performance with expert insights, industry trends, and actionable strategies. Stay ahead with in-depth analysis on emerging technologies, privacy shifts, and the future of measurement.
FINDINGS FROM OUR POPULAR PODCAST SERIES
The Last-Click Lie: Why Most Marketing Measurement Is Still Fundamentally Broken
Across the industry, CMOs are confronting an uncomfortable truth: the dashboards they’ve relied on for years often provide a distorted picture of what drives growth.
Marketing Mix Modeling Is Back — And This Time It’s Running the Business
When measurement frameworks help answer questions about revenue growth, profitability, and long-term brand equity, marketing becomes easier to defend—and easier to expand.
The New Marketing Currency: Why Data Collaboration Is Replacing Third-Party Tracking
Marketing will remain data-driven, but insights will come from aggregated patterns and trusted collaboration rather than ubiquitous tracking.
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How to Adapt in a Fast-Changing Multichannel Marketing World
A Q&A With Claritas Senior Vice President Quinn Jalli -
Video Solutions for Marketers
To connect with consumers in a meaningful way, marketers must ensure their branded message is presented in fully on-screen formats to attract attention and solicit engagement. -
How Can Your Digital Advertising Succeed Without Cookies?
One thing is certain: personalized advertising already provides limited knowledge of users’ interests and will soon disappear. Contextual and semantic targeting alone won’t be enough to thoroughly understand online users. -
First-Party Data Owners Mustn’t Give Up Their Competitive Advantage for Short-Term Gains
We’re at a pivotal crossroads in the data-driven marketing world, and first-party data owners have a unique advantage when turning the corner. -
Final Year of the Cookie – Don’t Wait for Google
Cookies have become an easily abused technology, but how did we come to rely on them in the first place, and what does their demise mean for the future? -
Five Questions that Will Help You Choose the Right Marketing Measurement Partner
There’s only one true way to maximize the return on investment (ROI) of your campaigns. It involves precisely measuring campaign results. -
Why Video-Level Data Is an Immediate Panacea for Privacy and Brand Safety Concerns
No single medium is more important for today’s brands and advertisers than streaming video. -
Why in-Housing Media Data Should Be High on the Agenda for Global Brands
As the debate continues over the creation of in-house media agencies, the decision to in-house media data should be a no-brainer for global brands. -
The Great Disconnect: Why Brands Should Rethink Their Advertising for a Post-Identity Age
The next phase of innovation for contextual targeting will see creatives and attention-based measurement create the “The Mindset Matrix”. -
How Linear TV Attribution Could Finally Flourish
When a TV buyer can capture ad exposure over multiple weeks or months, marketers will get a more detailed and reliable understanding of frequency, timeliness and what actually drove an outcome. -
Tech-Enabled PRIZM® Premier Retail Consumer Segments
To reach the best online retail shopper, it’s vital to know who they are, what they prioritize, what they buy, and how they buy. -
Multichannel Measurement & Attribution Solutions
Despite the challenges that keep marketers up at night, Claritas can help solve them.
