GAMING + ESPORTS
-
The Golden Rule of Marketing in Gaming: Listen to the Fans
For many, the idea of people watching others play games or an ‘Influencer’ being someone who spent all day inside playing games and talking into a microphone was alien. To shift advertising dollars or investment capital into this space was seen as a foreign and unproven concept. -
Why Elon Musk’s Twitter Acquisition Could Bring Even More Advertisers To Gaming
The future is uncertain for Twitter and many other social media platforms. However, as the internet continues to evolve new and exciting ways to communicate will emerge. -
The Stars Align At Cannes, Establishing Gaming As The Advertising Medium We Have All Been Waiting For
The future is full of possibilities, and with gaming firmly sitting at the center, I can’t wait to see what sorts of ideas, activations, and campaigns we will be able to experience. -
How Ads Can Pay in Play-to-Earn Games
As the play-to-earn market continues to thrive, the inventory opportunities for marketers will continue to grow; those most ready to seize them could reap huge rewards. -
Breakthrough in Attention: Intrinsic Time-In-View in Video Game Environments
The rise of digital advertising has not only led to an overinflation of served ads, but also created the race for the most coveted metric of all: Attention. -
Accessing Captive Audiences: New Data Illustrates The Power Of Gaming
Fifteen hours per week. That’s how much time a recent Cint study showed people are gaming, according to data gathered from a cross-section of nationally representative consumers in the U.K., the U.S. and India. -
The Gaming Media Channel Is Not Just Mobile, But Global
As ‘mobile advertising’ and ‘mobile games advertising’ increasingly become a distinction without a difference, it’s clear that this opportunity is comparable to the early days of social media as a media channel. -
How Branding In Games Has Come Of Age
The gaming industry now boasts three billion players globally with a value in excess of $175.8bn. Gamers are an older and more diverse demographic than often assumed. -
Hypercasual’s Golden Age Doesn’t Have To End
There have never been so many talented developers and titanic publishers working within the genre, and that’s owing to the never-ending appetite for hypercasual games in the world today. -
Watch Out Social Media: Gaming Is Coming
Social media has been the dominant media channel for around a decade, and for good reason. The sheer size of social media platforms’ audiences (Facebook alone counted 2.7bn users) and the rich data they collect have created an advertising bonanza. -
After a Tumultuous Year, What’s Next for Esports in 2021?
No one could have imagined back in last December what 2020 would turn out to be in the world of esports and gaming. -
Blockchain Technology Is Entering the World of Gaming
Blockchain technology has already created an online economy. What other applications can this revolutionary new innovation have in the world of gaming? Let’s look at exciting new developments in the future of the industry.
Recent Articles
-
What the World Cup Reveals About Effective Sales Promotions
-
First Came the Beards, Then Came the Coffee Shops
-
Predictive ROI Is Becoming Marketing’s Most Valuable Currency
-
AI Is Amazing. Your Ads About It Still Have to Be True.
-
The World Cup Proved Trust Is the KPI That Matters For Brand Experiences