GAMING + ESPORTS
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From AWEurope: Want to Connect with a Next Gen Audience? Get Into Gaming.
With more than three billion gamers worldwide, gaming isn’t just the future of sports and entertainment – it’s the now. -
Mobile Gaming is a Big Opportunity, But for Whom?
The future of brand marketing lies in immersive experiences, where sight, sound, and touch converge to create lasting impressions. -
What The Disney and Fortnite Deal Means For The Industry
Gaming and the metaverse aren’t a temporary trend, but a tectonic shift in consumer behavior. -
Netflix vs. Amazon: Who Will Win on the Gaming Frontier?
Enter the last major frontier yet to be claimed and tamed: Gaming. -
Leveling Up Your Holiday Strategy: Gaming’s Role in Reaching and Engaging Audiences
If you’re looking for a way to get your brand in front of receptive audiences this holiday season, gaming should be a part of your strategy. -
Diversification Is Key to Gaming Industry Marketing (but Only if It’s Measured Correctly)
It’s only by analysing the effects of each tactic in detail that they can reach the next level in the journey to true marketing success. -
Beyond the Screen: Why Brands Should Collaborate With Gaming Creators ‘Away From Keyboard’
For brands, there is always an opportunity to explore partnerships with prominent influencers in the gaming space, providing they allow the creators to remain true to themselves and their audience. -
Leveraging Video Creatives for Success in Casual Gaming
By analyzing the performance of different versions of the ad and making data-driven decisions, developers can optimize their campaigns for better results and higher conversion rates. -
As Viewability Evolves Into an Enabler for Attention, Gaming Is Leading the Way
Gaming offers the high attention medium to meet billions of consumers and directly engage with them in ways other formats just can’t -
Utilizing the Power of User-Generated Content to Boost Gaming User Acquisition
Game developers and marketers must explore innovative and effective strategies to stay ahead of the curve. -
Attention, Attention… Driving Success within Live-Streaming Environments
Pegged as the ultimate metric to understand the relationship between format, placement, creative and ad effectiveness, how does the attention economy work in practice? -
Rocket League and the Creative Future of Esports
The game offers opportunities for brands to increase awareness and secure sponsorships, but at the moment, the focus is on the enjoyment of playing.
