GAMING + ESPORTS
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With Gaming, Social Media, and E-Commerce Blending Together, What New Opportunities Does This Open up for Advertisers?
Advertising Week Q&A – Ben Cicchetti, SVP Marketing & Communications, InfoSum -
Winning Beyond the Big Game: 3 Reasons to Extend Your Ad Strategy to Gaming
The question isn’t whether brands should invest in gaming, it’s whether they can afford not to. -
How Brands Can Leverage Mobile Gaming To Build Lifelong Loyalty
Mobile gaming’s potential for brand engagement will only increase as it evolves, reinforcing its status as an essential tool for forward-thinking marketers. -
The Role of Sponsorships in Marketing Online Casinos and Gaming Brands
How sponsorship is shaping the future of casinos and gaming brands. Learn about the innovation in VR, the metaverse, and global partnerships driving brand growth. -
The Rise of Gaming in Advertising: Insights from Industry Leaders on Growth, Challenges, and Opportunities
Leading AdTech vendors have also branched out into gaming, offering everything advertisers are used to from other digital advertising channels, from fraud prevention, viewability, and enhanced targeting to attention, attribution, and brand lift studies. -
How Revenue Sharing Can Skyrocket Retention and Ad Monetization
While there’s different ways to implement real-money rewards into games, apps or directly with adtech products, the core concept is always the same: implement a revenue share into anything that generates revenue. -
Embracing the Power of Mobile Gaming Communities
To truly make an impact, brands must avoid superficial engagement. Gamers are highly discerning and demand authenticity. Demonstrating a genuine passion for gaming culture and understanding gamers’ needs is crucial for building trust and credibility. -
Attention, Emotion, and Immersion: How AR Advergames Surpass in-Game Ads in Achieving Brandformance
The power of AR Advergames therefore lies in their ability to captivate audiences, sustain attention, and forge memorable experiences; boosting customer satisfaction and lifetime value. -
From Court to Culture: How The “Caitlin Clark Effect” Identifies Sports Marketing Strategies for Gen Z Audiences
If we’ve learned anything about ‘Clarkonomics’ or ‘The Clark Effect’, it’s how Gen Z audiences don’t need traditional ‘attracting’ methods, and modern athletes are carving out big business by themselves. -
Want to Connect With a Next-Gen Audience? Get Into Gaming
From long term strategy to showing up in the right place, here’s how to truly connect with the most important audience for your brand. -
Engagement in Gaming: The Impacts of In-Game Ads on Brand Awareness & Perception
Delve into the dynamic careers of Wes Nelson and Lemar as they unpack the strategies behind their seamless pivot from the small screen to the music scene. -
Gen Z Attention: Why brands are investing in gaming and virtual worlds
How are brands using gaming and virtual worlds to build brand loyalty with Gen Z?
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