GAMING + ESPORTS
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Leveling Up Engagement: How Brands Win with Gaming Audiences
Gaming is the “social glue” of Gen Z, with 32% more likely than average players to log in just to hang out with friends. -
The Gaming Stage: Events, Content, and the Power of Fandom
From championship matches to creator showdowns, gaming events are now mainstream cultural tentpoles. -
Playable Audiences Decoded from N00B to Beast Mode
Gaming is now bigger than music and movies combined, with 3B+ players worldwide and half the U.S. by 2025. -
The Future of Gameplay, Powered by Microsoft
Gaming is rapidly becoming the defining cultural force of a generation, blurring boundaries between entertainment, community, and commerce. -
Power in Play: Gaming’s Rise as the New Language of Identity and Belonging
Gaming is the most powerful social connector of our time, a space where identity is expressed, communities are forged, and culture is remixed daily. -
From Curious to Committed: What Turning Casual Fans into Champions Means for Brands
By tapping into emotions of ‘play’ ‘pleasure-seeking’ ‘belonging’ and significantly we have the opportunity to shift these fans to the ‘passionate’ end of the scale, which will ultimately provide a more substantial commercial opportunity. -
The Hidden 90%: How Brands Can Find Even Bigger Influence Outside the Social Feed
By focusing solely on the spectacle of top creators, marketers are missing out on the true engine of influence within gaming: the vast, peer-to-peer networks and digital communities that quietly dominate the creator economy. -
Making Playables Work for Non-Gaming Apps
Playable ads are a game-changer, offering an interactive, memorable experience that not only captures attention but also drives real ROI for advertisers. -
Onwards and Upwards: Grasping the Positive Evolution of Brand Investment in Esports and Gaming
Lean in and partner well to add value to this incredible landscape. Because esports marks the new evolution of marketing for gaming. One your brand needs to be part of. -
Pause the Ads, Press Play on Gaming: The Future of Brand Engagement
Samsung isn’t just watching the gaming revolution—it’s shaping it. -
Gaming’s Next Level: Captivating Players Across Platforms
As the gaming landscape evolves, shifting player behaviors and preferences are challenging brands to innovate. -
RIP Social Media Marketing. Make Way for Gaming
Gen Z & Gen Alpha are leaving social media behind.
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