Game On: The Future of Fandom
In this conversation, Adrian Sutherland and Jeremi Gorman will unpack how displaced fans, shifting loyalties, women’s sports, and even the rise of athletes over celebrities are changing the playbook for marketers. They’ll also explore how Fanatics is bridging the gap between brands and fans in a world where commercials are fewer, fandom is fluid, and opportunities to connect are more valuable than ever.
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Audiences Are Rewriting the Rules of ‘Real’
For years, digital culture rewarded optimization. Now, young adult audiences are turning away from overly curated “authentic” content and moving towards community-created content that feels “alive.” Twitch Ads set out to map that change, and what it means for brands that still think “relatable” is the finish line.
Agentic AI Is Tipping the Balance of Power From Retailers to Brands
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