Why Gamification Outperforms Passive Screens
Gaming doesn’t just entertain audiences, it engages them in ways CTV or social never could. The mechanics of play, goals, challenges, and rewards, activate the same motivators that keep people streaming shows or bingeing TikToks, but with deeper participation. That’s why gamified ads drive 2–3x higher brand recall than standard video and keep players engaged for minutes instead of seconds. This session will unpack how brands can harness the psychology of play to transform media from something audiences watch into something they do — turning attention into action and entertainment into measurable impact.
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Audiences Are Rewriting the Rules of ‘Real’
For years, digital culture rewarded optimization. Now, young adult audiences are turning away from overly curated “authentic” content and moving towards community-created content that feels “alive.” Twitch Ads set out to map that change, and what it means for brands that still think “relatable” is the finish line.
Agentic AI Is Tipping the Balance of Power From Retailers to Brands
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