Leveling Up Engagement: How Brands Win with Gaming Audiences
Gaming is the “social glue” of Gen Z, with 32% more likely than average players to log in just to hang out with friends. Yet, only 5% of media dollars flow into gaming. Why the disconnect? For years, advertisers saw gaming as a walled garden. But with new ad formats, targeting, and measurement tools, brands can now break through authentically. This session explores how communities power culture, why brands have historically struggled to connect, and how innovations are finally unlocking authentic engagement across the funnel.
You May Also Like
From Persuasion to Justification: Retail in a GLP-1 World
The challenge isn’t recognising that GLP-1s are changing behaviour….The real difficulty is isolating that impact from wider economic pressures.
Unmasking Hidden Hops: What schain 1.1 Means for Media Buyers
Media buyers and hands-on DSP operators need to understand what schain 1.0 was built to do, what 1.1 adds to it, and what buyers need to do for it to work.
Why We Cheer for Free Food: Games, Data, and Restaurant Loyalty Featuring Diane Le, VP of Marketing, Restaurants, PAR Technology
We talk with Diane Le, VP of Marketing, Restaurants at PAR Technology, about the return of games and challenges in restaurant marketing. We get into Smoothie King’s results, why a promotion needs time to build, and the measurement problem hiding behind a simple question: did that customer come back? Diane explains how much a restaurant can miss when someone orders through DoorDash or visits without using their loyalty account.
