The Future of Gameplay, Powered by Microsoft
Gaming is rapidly becoming the defining cultural force of a generation, blurring boundaries between entertainment, community, and commerce. With Microsoft’s acquisition of Activision Blizzard and the global influence of Xbox, the future of play will reshape how people connect, create, and experience brands.
In this session, Microsoft Advertising executives will share a forward-looking vision of gaming’s role in the future of media, exploring how immersive worlds, passionate fandoms, and cross-platform ecosystems are transforming not just advertising, but the very ways culture is made and shared.
You May Also Like
Why Dealer Marketing Teams Need to Rethink the 50+ Consumer
According to MRI-Simmons Fall 2025, adults 50+ account for 52% of all new vehicle purchases, making them one of the most important revenue-driving segments in the automotive market. Yet many dealership marketing strategies remain disproportionately focused on younger consumers, leaving significant opportunity untapped.
Kids Will Pay the Price if Youth Sports Doesn’t Grow Up
Fostering kids’ development through youth sports teaches them empathy, leadership, goal orientation and so much more. But unfortunately 70% of kids abandon youth sports by age 13. …
The Agency of the Future Might Be Two People and a Really Good Rolodex, with Dana Hork
What if the problem with the agency model isn’t whether an agency is independent or owned by a holding company, but the shape of the agency itself?
