Power in Play: Gaming’s Rise as the New Language of Identity and Belonging
Gaming is the most powerful social connector of our time, a space where identity is expressed, communities are forged, and culture is remixed daily. “Power in Play” reveals how gamers across geographies and backgrounds see play as core to who they are. This session will exclusively unveil insights from Livewire’s proprietary research and explore the implications for culture, creativity, and brand storytelling in a world where gaming is the new cultural lingua franca.
You May Also Like
Big Spirits Brands Make Smaller Ones Invisible to Customers. And Creativity Alone Won’t Help
The “brand presence gap” between legacy and new spirits brands may be growing, but there are still ways to break through.
Revolutionizing Media: Mark Bonham on the Streaming and Ad Tech Frontier
Consumer psychologist Sofie Sue Rutgeerts joins The Sonic Truth to explore why understanding why people behave the way they do matters more than simply knowing who they are.
When Ad Blocking Becomes a Measurement Problem
Ad blockers are designed to stop unwanted advertising from reaching the browser. That is their obvious function. Their less visible effect can be far more significant for marketers.
