Adding Mischief to Marketing: How Tony’s Chocolonely Breaks Industry Norms to Drive Positive Change

In an increasingly mindful world, consumers are gravitating toward brands that make a tangible impact and stand for genuine purpose. To truly resonate with today’s consumers, purpose-driven brands must be bold in their actions and grounded in strong values that deeply connect with their audience. Tony’s Chocolonely is rapidly emerging as one of the fastest-growing chocolate brands, and it’s not just because of their delicious chocolate. At the heart of their success is a vision to end exploitation in the cocoa industry—an ambitious goal that requires disrupting the status quo.

Sustainable marketing guru, Thomas Kolster, also known as Mr. Goodvertising interviews PepsiCo superstar, turned Dean of Dopeness, Sadira E. Furlow, as they explore Tony’s bold, boundary-pushing journey in the chocolate world, from legal battles to inviting competitors to adopt their ethical sourcing model.

Tags: AWEurope 2025 Sessions, Brands + Marketers

The Human Side of Experience Design | Angie Ahrens, Intuit

Angie Ahrens, Head of Growth Experiences at Intuit, to explore what it really takes to build trust through experiences. With more than 20 years in the events industry, Angie shares how Intuit designs events that go beyond engagement to create genuine customer relationships and lasting brand confidence.

Audiences Are Rewriting the Rules of ‘Real’

For years, digital culture rewarded optimization. Now, young adult audiences are turning away from overly curated “authentic” content and moving towards community-created content that feels “alive.” Twitch Ads set out to map that change, and what it means for brands that still think “relatable” is the finish line.