All the Video Under The Sun
Everyone knows The Sun as one of the UK’s best known newsbrands, bringing news and entertainment to an audience of millions for over 60 years. But now The Sun has launched its ‘Sun Originals’ video strategy, bringing high-quality video content to viewers across sports, fashion, politics and more.
In this session, Owen Griffiths, Commercial Revenue Director at The Sun, will discuss this strategic shift, the challenges of developing a video strategy at scale, and what the new output means for brands and agencies.
You May Also Like
What the World Cup Reveals About Effective Sales Promotions
Any global event, whether sport or entertainment, creates the same temptation for brands to prioritise presence over purpose. But the biggest lesson from this World Cup is not that brands need to shout louder, it is that promotional activity performs best when it reflects how people actually experience the tournament.
First Came the Beards, Then Came the Coffee Shops
The brands that succeed over the next decade will be the ones that rediscover the simple truth of why they exist, and stretch towards the dream of how they can add more to the world, then express that clearly and consistently in everything they do.
Predictive ROI Is Becoming Marketing’s Most Valuable Currency
When agencies are able to demonstrate likely outcomes before campaigns launch, conversations become less speculative and more evidence-based.
