All the Video Under The Sun
Everyone knows The Sun as one of the UK’s best known newsbrands, bringing news and entertainment to an audience of millions for over 60 years. But now The Sun has launched its ‘Sun Originals’ video strategy, bringing high-quality video content to viewers across sports, fashion, politics and more.
In this session, Owen Griffiths, Commercial Revenue Director at The Sun, will discuss this strategic shift, the challenges of developing a video strategy at scale, and what the new output means for brands and agencies.
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