Amazon Ads Streaming TV Research Report

Commissioned with Opinium

49% of respondents have discovered a new brand through streaming, rising to 74% when looking at adult Gen-Z and millennial audiences (those aged 18-34 years old)
93% of 18–24-year-olds stream for over an hour per day
28% of respondents said they would buy a product directly from an ad after seeing it woven into content that they are already watching, increasing to 44% amongst 18-34-year-olds
33% of 18-34 year olds were receptive to interacting with ads directly and would search for more information on an ad via interactive functions.

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