AWMoms and Facebook Present Table Talk
To celebrate Mother’s Day 2020, Advertising Week and Facebook joined forces for AWMoms Table Talk, featuring casual discussions between working mothers in the industry. Kicking off AWMoms Table Talk was an amazing conversation between famed author and television journalist Katie Couric and Facebook’s VP of Global Marketing Solutions, Carolyn Everson.
You May Also Like
Please Stop Chasing Prompts, Featuring Dan Baptiste of Skyword
Dan Baptiste, Executive Vice President, Skyword, joins Modern Marketing and Measurement to discuss how brands can build authority through original expertise, a clear point of view, and teams that actually work together. Drawing on his experience helping companies tell their stories, Dan explains how a Vegas resort can accidentally become known for gambling instructions, why being cited is different from being recommended, and what marketing departments might learn from looking beyond their own org charts. He brings humor to a serious question: What does a brand contribute that customers cannot get everywhere else?
Your Marketing Looks Like Your Org Chart. Dan Baptiste Has Some Notes.
Choosing a position can make executives nervous. If a brand becomes more specific about what it believes and whom it serves, what happens to everyone else?
Lexi Novak of Betches Media on Why Audience Connection Beats Content Creation
What does it take to build a media brand that audiences genuinely connect with, and what can marketers learn from a company that has made humor, honesty, and cultural relevance its calling cards?
