AWMoms: Autism Awareness Month – Thriving With Our Plan B

This is a guest post submitted to AWMoms from Sue Sunderman, Global Marketing & Guest Experience Analyst, The Hershey Company

My experience is different than many moms returning to work. I never planned to be a stay at home mom. Then our second child was born with special needs. Initially there were many medical appointments and some hospitalizations before she was diagnosed with a mitochondrial disorder and autism. Unfortunately, neither one has a cure. The treatment is therapy- lots of therapy: OT, PT, Speech, Behavioral. My husband and I did not have family in the area, so we faced the challenges of caring for our first daughter and our special needs child alone. We needed to participate in therapy and appointments with specialists. She needed extra attention to learn to eat, sit, walk, and communicate her needs without words. We are fortunate that I did not need to go back to work. There isn’t a daycare for these kids. Each child is very unique, and many require one to one support. Those support care givers often need special training and certification. Our daughter is severely impacted by autism- now 21 years old, she does not speak and requires at least one to one supervision, 24/7. Consequently, I didn’t just slip a rung or two on the career ladder – I fell off it.

However, when my daughter was nine, we relocated for my husband’s job. We were able to enroll our daughter in The Vista School, a remarkable school for moderately to severely autistic children. The staff are well trained and fully committed to improving the lives of children with autism. Through the school’s resources and other parents, we learned of additional programs available to provide home support. With these new supports in place, I was able to return to work outside of the home. I started with a flexible part-time role where I could update my skills, learn the latest technology/tools, and test my support system. And that support system was tested- repeatedly. My husband and oldest daughter were tested as well.

I now work full time for an organization that values work-life balance and offers flexible work hours. I am challenged and enjoy what I do. I am the mom of a successful young woman who is thriving in Manhattan and a special young woman who continues to thrive in our home and community. My story is less of an example of successfully returning to the workplace and resuming a promising career, but more a story of successfully creating, accepting and thriving with “Plan B”.
You May Also Like
The Computer Has Eyes So Fix Your Discoverability with Ross Kramer, CEO & Co-Founder of Listrak
Today’s guest is Ross Kramer, Co-Founder and CEO of Listrak, a digital marketing platform for retailers and brands. A unified customer profile is necessary for creating better personalization, but Ross also breaks down how AI agents are changing product discovery, and why being discoverable now goes beyond traditional SEO. As Ross puts it, “computers have eyes,” which means if AI is doing the shopping, brands have some new rules to learn about getting found.
Beyond the Visit: What the Bayeux Tapestry Tells Us About the Real Value of an Exhibition
The risk is treating an opportunity like this as a straightforward merchandising exercise; just put the tapestry on a mug and wait for the queue to convert.
Retail Marketing Needs to Be More Emotionally Intelligent
The industry spends a lot of time talking about platforms and emerging technologies. But consumers rarely think in those terms.