Beyond The Beat: Jessie J
From chart-topping hits to a triumphant comeback, Jessie J has captivated audiences worldwide with her powerhouse vocals and fearless artistry. Join Darnell Strom, Partner and Head of Culture and Commerce at UTA to explore her international career, the resilience behind comebacks, and the unwavering support of global fanbases and communities. We’ll dive into the cultural power of music and entertainment, how artists shape and are shaped by their audiences, and the unique opportunities for brands to engage authentically with an artist.
You May Also Like
The Human Side of Experience Design | Angie Ahrens, Intuit
Angie Ahrens, Head of Growth Experiences at Intuit, to explore what it really takes to build trust through experiences. With more than 20 years in the events industry, Angie shares how Intuit designs events that go beyond engagement to create genuine customer relationships and lasting brand confidence.
Audiences Are Rewriting the Rules of ‘Real’
For years, digital culture rewarded optimization. Now, young adult audiences are turning away from overly curated “authentic” content and moving towards community-created content that feels “alive.” Twitch Ads set out to map that change, and what it means for brands that still think “relatable” is the finish line.
Agentic AI Is Tipping the Balance of Power From Retailers to Brands
For brands with real differentiation and a loyal following, the conclusion is straightforward.